Connect with us

Do You Or Don’t You … Negotiate over Price with Customers?

Published

on

[componentheading]Yes, I Do[/componentheading]

Do You Or Don’t You … Negotiate over Price with Customers?Everyone wins in a negotiation. I call it customer appreciation. I even sometimes initiate it. — Buddy Bear; Buddy Bear Jewelers, Merion, PA

We buy right and concentrate on perception of value. We discount and are able to maintain a 62 percent gross after the fact! — David Abrams; Grand Jewelers, Ontario, Canada

I don’t have prices on the tag, so customers have no starting point to see how much you did or didn’t come off of a price. — Ben Brantley; Ben Brantley & Co., Shelbyville, TN

A code on the tag indicates the maximum discount, but we’re flexible on really old items. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

We discount slightly in dollars rather than percentages. For example, if we tell a customer that we will take off $100 on a $1,100 dollar sale rather than taking off 10 percent, we come out a little better. — Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

Advertisement

Each month we give the salesgirls a couple of “discount coupons” they can use to close a sale. It is up to their discretion as far as which client they use it on. — Stephenie Bjorkman; Sami Fine Jewelry, Fountain Hills, AZ

Sometimes a customer just wants to negotiate. It can be a psychological thing. If you give a little discount, it can really help close the deal. — Jared Nadler; Levy’s Fine Jewelry, Birmingham, AL

It depends on the age of the merchandise: 20 percent for something newer (six months or less) to 40 percent off of old inventory. — Dana Danford; Megagem, Anchorage, AK

[componentheading]No, I Don’t[/componentheading]

We just explain that we price everything very competitively and offer something similar in their price range. — Linda Griffiths; Hoover Jewelers, Kearney, NE

I do not discount. I believe it is the only honest way to do business. Like I tell my customers, “We put the correct price on to begin with so we don’t have to fix it later.” — David Mell; The Goldsmith Jewelers, Lawrenceville, GA

We have a closeout case. If you want bargains they can be found there. — Don Unwin; Sterling Jewelers, Wethersfield, CT

This month I gave out $35 and $50 gift certificates to a local restaurant instead of giving a discount. — Stew Brandt; H. Brandt Jewelers, Natick, MA

Advertisement

We have never had a sale in 112 years. Our merchandise is priced right. Fifty-eight stores have closed in our town during our store’s lifetime. We think we are doing it right. — Vic Hellberg; Hellberg’s Jewelers, Marshalltown, IA

I look them in the eye and explain that these are not simply things we buy and sell, like fish or bicycles. These are the work of my design imagination, they are the fruit of hand labor, and the price is exactly what it needs to be to compensate us fairly, but not excessively. — Eve Alfillé; Eve J. Alfillé Gallery & Studio, Evanston, IL

Our spiel: “You know, in our studio we are all craftsmen — not wheeler dealers.” — Steven Wardle; Forest Beach Design, Chatham, MA

[span class=note]This story is from the June 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

Promoted Headlines

Most Popular

Do You Or Don't You?

Do You Or Don’t You … Negotiate over Price with Customers?

Published

on

[componentheading]Yes, I Do[/componentheading]

Do You Or Don’t You … Negotiate over Price with Customers?Everyone wins in a negotiation. I call it customer appreciation. I even sometimes initiate it. — Buddy Bear; Buddy Bear Jewelers, Merion, PA

We buy right and concentrate on perception of value. We discount and are able to maintain a 62 percent gross after the fact! — David Abrams; Grand Jewelers, Ontario, Canada

I don’t have prices on the tag, so customers have no starting point to see how much you did or didn’t come off of a price. — Ben Brantley; Ben Brantley & Co., Shelbyville, TN

A code on the tag indicates the maximum discount, but we’re flexible on really old items. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

Advertisement

We discount slightly in dollars rather than percentages. For example, if we tell a customer that we will take off $100 on a $1,100 dollar sale rather than taking off 10 percent, we come out a little better. — Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

Each month we give the salesgirls a couple of “discount coupons” they can use to close a sale. It is up to their discretion as far as which client they use it on. — Stephenie Bjorkman; Sami Fine Jewelry, Fountain Hills, AZ

Sometimes a customer just wants to negotiate. It can be a psychological thing. If you give a little discount, it can really help close the deal. — Jared Nadler; Levy’s Fine Jewelry, Birmingham, AL

It depends on the age of the merchandise: 20 percent for something newer (six months or less) to 40 percent off of old inventory. — Dana Danford; Megagem, Anchorage, AK

[componentheading]No, I Don’t[/componentheading]

We just explain that we price everything very competitively and offer something similar in their price range. — Linda Griffiths; Hoover Jewelers, Kearney, NE

Advertisement

I do not discount. I believe it is the only honest way to do business. Like I tell my customers, “We put the correct price on to begin with so we don’t have to fix it later.” — David Mell; The Goldsmith Jewelers, Lawrenceville, GA

We have a closeout case. If you want bargains they can be found there. — Don Unwin; Sterling Jewelers, Wethersfield, CT

This month I gave out $35 and $50 gift certificates to a local restaurant instead of giving a discount. — Stew Brandt; H. Brandt Jewelers, Natick, MA

We have never had a sale in 112 years. Our merchandise is priced right. Fifty-eight stores have closed in our town during our store’s lifetime. We think we are doing it right. — Vic Hellberg; Hellberg’s Jewelers, Marshalltown, IA

I look them in the eye and explain that these are not simply things we buy and sell, like fish or bicycles. These are the work of my design imagination, they are the fruit of hand labor, and the price is exactly what it needs to be to compensate us fairly, but not excessively. — Eve Alfillé; Eve J. Alfillé Gallery & Studio, Evanston, IL

Our spiel: “You know, in our studio we are all craftsmen — not wheeler dealers.” — Steven Wardle; Forest Beach Design, Chatham, MA

[span class=note]This story is from the June 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

Promoted Headlines

Most Popular