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Do You Or Don’t You … Offer Gift Registry Services?

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[componentheading]Yes, I Do[/componentheading]

Do You Or Don’t You … Offer Gift Registry Services?Weddings only. Not as successful as it once was because of all the big-box store tableware etc. — Janice L. Knight; Zeke’s Jewellers, North Battleford, SK, Canada

We have been fortunate to have a good community base. We help keep track of the events in our customers’ lives. We have a good working base to let other customers know that their friends are expecting a baby or a special birthday or anniversary. This has helped promote our gift registry, and it keeps our customers in touch. — Scott Kelly; Jems Jewels & Gold, North Wales, PA

It’s not a huge service for us, but it’s there if someone requests. — Chera & Josh Stevenson; James’ Jewel Box, Mt. Washington, KY

It works very well for us. Still do the bridal registry and a few times birth registry. We’re in a very traditional town. — Ray DuBose; R.S. Mann Jr. Jeweler, Newman, GA

It has worked very well if we can get the customer to take some time and register. — Cathy Grad; Caffray Jewelers, Hinsdale, IL

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Not working well; most people want to register with the big guys. — Jim Ellis; Ellis Jewelers, Frankfort, IN

We’re a traditional Southern jeweler. We currently have 30 registered brides out on display. Bridal is very important for our store. It creates sales and generates
lots of traffic through the door, which leads to opportunities to sell jewelry to bridal gift purchasers. — Roger Butler; Butler Truax, Selma, AL

 
[componentheading]No, I Don’t[/componentheading]

Most people only register at big box stores (like Macy’s, Target, etc.). — Jennifer Choi; Rose Diamonds Custom Design & Repair, Springfield, MO

We don’t carry enough of a variety of merchandise to make a registry appealing. — Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

I honestly tried for several years. I know it works fantastically well for many of my friends, but for some reason I just couldn’t make it happen. — Lora S. Wright;
Southern Jewelers, Sanford, NC

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We tried it 15 years ago, as a stand alone software, no takers, then added it to our POS. Still nada. In order to work it must be online and fully e-commerce enabled. It’s not worth the capital investment. Let Williams Sonoma have the business — it’s low-margin, anyway. — Rex Solomon; Houston Jewelry, Houston, TX

I don’t sell gift items (trays, clocks, glassware, etc.), but I use a “Hint hint” card file for gifts that my customers want. The “Hint hint” card can be given to the spouse, or I can mail it if they prefer. It lists the items and prices. Husbands love it. — Elizabeth Breon; Coast Jewelers, Florence, OR

It’s something we are considering, but we have just started to expand our gift lines to have things other than jewelry to offer customers. — Colby Kicia; Buddy’s Jewelry, Dunn, NC

The store had it in the past. It used a lot of paper and time for something that didn’t really work. — Erik Mauter; Hudson Jewelers, St. Marys, OH

[span class=note]This story is from the September 2011 edition of INSTORE[/span]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Do You Or Don't You?

Do You Or Don’t You … Offer Gift Registry Services?

Published

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[componentheading]Yes, I Do[/componentheading]

Do You Or Don’t You … Offer Gift Registry Services?Weddings only. Not as successful as it once was because of all the big-box store tableware etc. — Janice L. Knight; Zeke’s Jewellers, North Battleford, SK, Canada

We have been fortunate to have a good community base. We help keep track of the events in our customers’ lives. We have a good working base to let other customers know that their friends are expecting a baby or a special birthday or anniversary. This has helped promote our gift registry, and it keeps our customers in touch. — Scott Kelly; Jems Jewels & Gold, North Wales, PA

It’s not a huge service for us, but it’s there if someone requests. — Chera & Josh Stevenson; James’ Jewel Box, Mt. Washington, KY

It works very well for us. Still do the bridal registry and a few times birth registry. We’re in a very traditional town. — Ray DuBose; R.S. Mann Jr. Jeweler, Newman, GA

Advertisement

It has worked very well if we can get the customer to take some time and register. — Cathy Grad; Caffray Jewelers, Hinsdale, IL

Not working well; most people want to register with the big guys. — Jim Ellis; Ellis Jewelers, Frankfort, IN

We’re a traditional Southern jeweler. We currently have 30 registered brides out on display. Bridal is very important for our store. It creates sales and generates
lots of traffic through the door, which leads to opportunities to sell jewelry to bridal gift purchasers. — Roger Butler; Butler Truax, Selma, AL

 
[componentheading]No, I Don’t[/componentheading]

Most people only register at big box stores (like Macy’s, Target, etc.). — Jennifer Choi; Rose Diamonds Custom Design & Repair, Springfield, MO

We don’t carry enough of a variety of merchandise to make a registry appealing. — Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

Advertisement

I honestly tried for several years. I know it works fantastically well for many of my friends, but for some reason I just couldn’t make it happen. — Lora S. Wright;
Southern Jewelers, Sanford, NC

We tried it 15 years ago, as a stand alone software, no takers, then added it to our POS. Still nada. In order to work it must be online and fully e-commerce enabled. It’s not worth the capital investment. Let Williams Sonoma have the business — it’s low-margin, anyway. — Rex Solomon; Houston Jewelry, Houston, TX

I don’t sell gift items (trays, clocks, glassware, etc.), but I use a “Hint hint” card file for gifts that my customers want. The “Hint hint” card can be given to the spouse, or I can mail it if they prefer. It lists the items and prices. Husbands love it. — Elizabeth Breon; Coast Jewelers, Florence, OR

It’s something we are considering, but we have just started to expand our gift lines to have things other than jewelry to offer customers. — Colby Kicia; Buddy’s Jewelry, Dunn, NC

The store had it in the past. It used a lot of paper and time for something that didn’t really work. — Erik Mauter; Hudson Jewelers, St. Marys, OH

[span class=note]This story is from the September 2011 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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