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Do You Or Don’t You … Think This Artisan Trend Has Legs?

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Brain Squad” members share their thoughts on working with local businesses.

 

Do You Or Don’t You … Think This Artisan Trend Has Legs?

[h2]Yes, I Do [/h2]

Artisan jewelry contains a soul that people identify with. — Steve Stempinski; Steve’s Place, Madison, GA

We have to differentiate ourselves from the jewelry stores at the four corners of the mall — they all seem to be selling the same thing, more or less. —Cliff Yankovich; Chimera Design, Lowell, MI

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I know “artisan jewelry” has name recognition when I see “artesian jewelry” at convenience stores. — Julia Newton; Julia Newton Jewelry, Wilson, NC

For me it’s not a trend! I’ve been an artisan-jeweler for 25 years and counting! — Janne Etz; Contemporary Concepts, Cocoa, FL

Our customers like the fact that they are wearing something that is unique and is not seen on everyone else! — Patty Gallun Hansen; Dorothy Gallun Fine Jewelry, Cedarburg, WI

People who are spending money now want something fresh, not the same old thing. — Dwaine Ferguson; Goldsmith-Silversmith, Omaha, NE

People want to feel unique and financially responsible. This style lends itself to this category. — Bradley D. Weber; Weber Goldsmith Gallery, Carmel, CA

Our store origins include the artisan movement. We have lots of original designs in our cases, and they give people reasons to come in. Truthfully, though, we get a better ROI on basics than our artistic endeavors, but it is a fundamental part of our identity and our success. — Mark & Monika Clodius; Clodius & Co., Rockford, IL 

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[h2]No, I Don’t [/h2]

It is a very small niche, which I believe does better in high-end categories that are slow right now. — Dave Salkin; Salkin’s Jewel Case, Freehold, NJ

What the heck is artisan jewelry? Some guy with a metal torch welding copper scraps? — Sandy Severt; Gloria’s Jewelry, St. Paul, MN

I think it’s too trendy. — Tom MacKinnon; MacKinnon Jewelers, Trinity, FL

Designs like those have never been popular here. We’ve tried a few styles without any success. In some “artsier” areas it may do well. — Dale Robertson; Norris Jewelers, Milford, OH

I think it has a place, just not in jewelry stores. — Nancy Carbonetti, Stephen’s Jewelers, Wilmington, DE

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It is a small fad — will probably last a year or so. — Brian Berger; First Pennsylvania Precious Metals, Warrington, PA

I really don’t think it is the time to take a plunge on something that may not sell. — Al Bitman; Park Jewelers, Tampa, FL

Lots of artisan jewelry falls apart. A reputable jeweler will lose all his profits on warranty work. — Klaus Kutter; A Jour, Bristol, RI

Good jewelry is lasting, and wearable. This artisan stuff is too fancy and sometimes just too weird to own or like for a long time. Do the words tri-color, nugget, or freeform ring a bell? — John Anthony Jr.; John Anthony Jewelers, Bala-Cynwyd, PA

[span class=note]This story is from the February 2010 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Do You Or Don't You?

Do You Or Don’t You … Think This Artisan Trend Has Legs?

Published

on

Brain Squad” members share their thoughts on working with local businesses.

 

Do You Or Don’t You … Think This Artisan Trend Has Legs?

[h2]Yes, I Do [/h2]

Artisan jewelry contains a soul that people identify with. — Steve Stempinski; Steve’s Place, Madison, GA

Advertisement

We have to differentiate ourselves from the jewelry stores at the four corners of the mall — they all seem to be selling the same thing, more or less. —Cliff Yankovich; Chimera Design, Lowell, MI

I know “artisan jewelry” has name recognition when I see “artesian jewelry” at convenience stores. — Julia Newton; Julia Newton Jewelry, Wilson, NC

For me it’s not a trend! I’ve been an artisan-jeweler for 25 years and counting! — Janne Etz; Contemporary Concepts, Cocoa, FL

Our customers like the fact that they are wearing something that is unique and is not seen on everyone else! — Patty Gallun Hansen; Dorothy Gallun Fine Jewelry, Cedarburg, WI

People who are spending money now want something fresh, not the same old thing. — Dwaine Ferguson; Goldsmith-Silversmith, Omaha, NE

People want to feel unique and financially responsible. This style lends itself to this category. — Bradley D. Weber; Weber Goldsmith Gallery, Carmel, CA

Advertisement

Our store origins include the artisan movement. We have lots of original designs in our cases, and they give people reasons to come in. Truthfully, though, we get a better ROI on basics than our artistic endeavors, but it is a fundamental part of our identity and our success. — Mark & Monika Clodius; Clodius & Co., Rockford, IL 

[h2]No, I Don’t [/h2]

It is a very small niche, which I believe does better in high-end categories that are slow right now. — Dave Salkin; Salkin’s Jewel Case, Freehold, NJ

What the heck is artisan jewelry? Some guy with a metal torch welding copper scraps? — Sandy Severt; Gloria’s Jewelry, St. Paul, MN

I think it’s too trendy. — Tom MacKinnon; MacKinnon Jewelers, Trinity, FL

Designs like those have never been popular here. We’ve tried a few styles without any success. In some “artsier” areas it may do well. — Dale Robertson; Norris Jewelers, Milford, OH

Advertisement

I think it has a place, just not in jewelry stores. — Nancy Carbonetti, Stephen’s Jewelers, Wilmington, DE

It is a small fad — will probably last a year or so. — Brian Berger; First Pennsylvania Precious Metals, Warrington, PA

I really don’t think it is the time to take a plunge on something that may not sell. — Al Bitman; Park Jewelers, Tampa, FL

Lots of artisan jewelry falls apart. A reputable jeweler will lose all his profits on warranty work. — Klaus Kutter; A Jour, Bristol, RI

Good jewelry is lasting, and wearable. This artisan stuff is too fancy and sometimes just too weird to own or like for a long time. Do the words tri-color, nugget, or freeform ring a bell? — John Anthony Jr.; John Anthony Jewelers, Bala-Cynwyd, PA

[span class=note]This story is from the February 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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