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Do You Or Don’t You … Think You Should Work with Local Businesses?

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Brain Squad” members share their thoughts on working with local businesses.

 

Do You Or Don’t You … Think You Should Work with Local Businesses?

[h2]Yes, I Do [/h2]

We try to buy from locally owned businesses for our office supplies. — Mark & Michelle Goodman; Goodman Jewelers of Abingdon, Abingdon, VA

I buy from other small businesses when I can, even paying a little more. — John Lewis; Cravens & Lewis Jewelers, Georgetown, KY

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I never shop at big-box stores. It is like selling your soul to the devil. — David Mell; The Goldsmith Jewelers, Lawrenceville, GA

I work with the flower shop and the hairdresser for weddings. It helps us all! — Donn Powers; Donn Powers Jeweler, South Milwaukee, WI

For our ladies night out we work with a local wine store. — Jeff Bergey; Bergey Jewelry, Oregon, WI

We combine ads and promotions to bring traffic to the area. — David Beduze; Generation Jewelers, Watertown, WI

I do a lot of barter. — Jan Domenico; JD Designs, Houston, TX

We partner with a couple of local car dealers for promotions and trade for advertising. — Susie Freeman; Freeman Jewelers, Fort Wayne, IN

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The more you share and give the more you receive. — Lex Harrison; GM Jewelers, San Jancinto, CA

 

[h2]No, I Don’t [/h2]

I’m tired of being stabbed in the back by my neighbors. — Steve Stempinski; Steve’s Place, Madison, GA

We only have antique stores and furniture stores and beer joints in our small town. The antique and furniture stores sell jewelry to keep afloat, which takes away from our store. — Tom & Cindy Rice; Rice’s Jewelry, Mebane, NC

Been in business 56 years, and have had many local companies wanting to co-op advertising and specials. Most aren’t in business anymore. Don’t want my name linked to these companies. — Brian Holman; Holman Jewelers, Springfield, TN

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[span class=note]This story is from the January 2010 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Do You Or Don't You?

Do You Or Don’t You … Think You Should Work with Local Businesses?

Published

on

Brain Squad” members share their thoughts on working with local businesses.

 

Do You Or Don’t You … Think You Should Work with Local Businesses?

[h2]Yes, I Do [/h2]

We try to buy from locally owned businesses for our office supplies. — Mark & Michelle Goodman; Goodman Jewelers of Abingdon, Abingdon, VA

Advertisement

I buy from other small businesses when I can, even paying a little more. — John Lewis; Cravens & Lewis Jewelers, Georgetown, KY

I never shop at big-box stores. It is like selling your soul to the devil. — David Mell; The Goldsmith Jewelers, Lawrenceville, GA

I work with the flower shop and the hairdresser for weddings. It helps us all! — Donn Powers; Donn Powers Jeweler, South Milwaukee, WI

For our ladies night out we work with a local wine store. — Jeff Bergey; Bergey Jewelry, Oregon, WI

We combine ads and promotions to bring traffic to the area. — David Beduze; Generation Jewelers, Watertown, WI

I do a lot of barter. — Jan Domenico; JD Designs, Houston, TX

Advertisement

We partner with a couple of local car dealers for promotions and trade for advertising. — Susie Freeman; Freeman Jewelers, Fort Wayne, IN

The more you share and give the more you receive. — Lex Harrison; GM Jewelers, San Jancinto, CA

 

[h2]No, I Don’t [/h2]

I’m tired of being stabbed in the back by my neighbors. — Steve Stempinski; Steve’s Place, Madison, GA

We only have antique stores and furniture stores and beer joints in our small town. The antique and furniture stores sell jewelry to keep afloat, which takes away from our store. — Tom & Cindy Rice; Rice’s Jewelry, Mebane, NC

Advertisement

Been in business 56 years, and have had many local companies wanting to co-op advertising and specials. Most aren’t in business anymore. Don’t want my name linked to these companies. — Brian Holman; Holman Jewelers, Springfield, TN

[span class=note]This story is from the January 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

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