The U.S. Court of Appeals for the District of Columbia has ordered a case set for this coming September to hear oral arguments regarding the legal challenges to a law that requires ByteDance (Beijing) to sell TikTok by Jan. 19, 2025, or face a ban in the United States, reports Reuters.
Emerging from the discussion of a potential ban in the U.S. are new platforms for retailers and brands to reach consumers.
In an exclusive interview with Women’s Wear Daily, Faisal Ahmed, Co-Founder and CEO of Orme – one of these new marketplace platforms backed by Xcel Brands Inc. – gives sound advice in case a ban on TikTok does happen in the U.S. “Brands should be hedging their bets and expanding their content and social media strategies across multiple platforms, including Instagram Reels and YouTube Shorts,” he says.
The law in question was signed by President Joe Biden this past April 24, giving China-based ByteDance until Jan. 19 to sell TikTok. If they do not, they face a ban in the U.S., meaning app stores like Google and Apple will not be legally allowed to offer TikTok; it will also ban ISPs from supporting the app.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
