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Dog Tags and Military Looks Hit Spring’s Runways

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Dog Tags and Military Looks Hit Spring’s Runways

Balmain Spring Runway 2017. PHOTO COURTESY OF REX/SHUTTERSTOCK

Military looks marched down the spring 2017 international runway in high style army khakis and greens. When these inspirations translate into jewelry, they are anything but utilitarian.  Dog tags get a makeover with symbolic references, black diamonds and rough-hewn textures, while all other classifications get a hint of green and brown gems and a salute to tactile interest.

 Dog Tags and Military Looks Hit Spring’s Runways

Victor Velyan 24K gold and silver dog tags with green and brown patina and various symbolism including “Hand of God,” “Creation of Adam,” dagger and cross, $3,300-$3,520, victorvelyan.com

Dog Tags and Military Looks Hit Spring’s Runways

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K. Brunini body armor cuffs in sterling silver with camouflage patina and French green beryl center stones ranging from 18.99 to 32.35 carats, surrounded by gray diamonds, $13,850-$18,4750, kbrunini.com

Dog Tags and Military Looks Hit Spring’s Runways

Karen Karch blackened silver and 10K yellow gold medium and large dog tag necklace, $1,600, karenkarch.com

 

This article originally appeared in the January 2017 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Products

Dog Tags and Military Looks Hit Spring’s Runways

mm

Published

on

Dog Tags and Military Looks Hit Spring’s Runways

Balmain Spring Runway 2017. PHOTO COURTESY OF REX/SHUTTERSTOCK

Military looks marched down the spring 2017 international runway in high style army khakis and greens. When these inspirations translate into jewelry, they are anything but utilitarian.  Dog tags get a makeover with symbolic references, black diamonds and rough-hewn textures, while all other classifications get a hint of green and brown gems and a salute to tactile interest.

 Dog Tags and Military Looks Hit Spring’s Runways

Victor Velyan 24K gold and silver dog tags with green and brown patina and various symbolism including “Hand of God,” “Creation of Adam,” dagger and cross, $3,300-$3,520, victorvelyan.com

Advertisement

Dog Tags and Military Looks Hit Spring’s Runways

K. Brunini body armor cuffs in sterling silver with camouflage patina and French green beryl center stones ranging from 18.99 to 32.35 carats, surrounded by gray diamonds, $13,850-$18,4750, kbrunini.com

Dog Tags and Military Looks Hit Spring’s Runways

Karen Karch blackened silver and 10K yellow gold medium and large dog tag necklace, $1,600, karenkarch.com

 

This article originally appeared in the January 2017 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular