Tips and How-To

Don’t Be Afraid to Give Advice, Says This Arkansas Jeweler

Published

3 years ago

June 25, 2018

INSTORE Staff Instore July 2018 Issue

Don’t Be Afraid to Give Advice, Says This Arkansas Jeweler It’s so easy, but like my father always said, “When in doubt, tell the truth.” Clients want you to guide them. Don’t be afraid to give advice and have an opinion. Laura Stanley, Laura Stanley Personal Jeweler, Little Rock, AR

This article originally appeared in the July 2018 edition of INSTORE.

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.