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Editor's Note

Don’t Forget the Big Jewel Under Our Feet

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Don’t Forget the Big Jewel Under Our Feet

Our most precious resource is the planet upon which we live.

Why go green? Sure, running a more ecologically sustainable operation has business benefits like saving money on energy or attracting environmentally conscious buyers. But the main reason to go green is that it’s just the right thing to do.

After all, the jewelry industry depends on the earth beneath us. Precious metals, gemstones, diamonds — they all come out of the planet itself. And for thousands of years, they’ve come at a cost. 

But thankfully, things are changing for the better. Nonprofit groups and stakeholder-led organizations are now working to ensure that each new finished piece of jewelry is as sustainably made as possible. And as you’ll see in this issue’s lead story, retailers are also taking the lead both in business practice and in ethical sourcing.

As Talisman Collection owner Andrea Riso says, “I want to maintain a level of responsibility that goes beyond just being a good jeweler; I want to be a good member of the community.” Riso and others have “greened” their businesses in ways I never even knew were possible (like the retrofitted LED-lit century-old showcases at Wattsson & Wattsson, or the geothermal-powered store at The Diamond Gallery), and we’ve got plenty of tips for you to consider. For even more innovative ways to green your store, see our expanded coverage at instoremag.com

It’s time to give something back to the earth that’s given our industry so much. I hope you’ll choose to contribute!

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FIVE SMART TIPS YOU’LL FIND INSIDE THIS EDITION
  1. Install light sensors and dimming controls to save energy. (The Big Story)
  2. Don’t do emails or paperwork on your days off; only do creative work. (Ask Instore)
  3. When a client objects, “That’s more than I wanted to spend,” reply “These come in a variety of prices depending on size.” (Shane Decker)
  4. Add a personalized sticky note to each event invitation you mail out. (Tip Sheet)
  5. Offer 12 months of paid insurance premiums for every engagement ring purchase in your store (Cool Stores)
 

This article originally appeared in the November 2017 edition of INSTORE.

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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