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Don’t Be a Buyer, Be a Curator

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Great jewelers don’t just buy to fill their display cases. What they really do is curate their display cases.

These jewelers know that what doesn’t get in their cases is even more important than what does get in. So they streamline, tighten, clip and prune. What remains is only the very best – the essential.

In his book, Rework, Jason Fried talks of one of America’s most famous delicatessens – Zingerman’s. Writes Fried: “There’s a reason for every olive oil … Zingerman’s sells: They believe each one is great. Usually, they’ve known the supplier for years. They’ve visited and picked olives with them. That’s why they can vouch for each oil’s authentic, full-bodied flavor.”

Check out Zingerman’s website to see how this great company connects with their products.

Don’t be a buyer. Be a curator.

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A few more articles and resources to inspire you:

  • Garagiste Wine. You have to — repeat, have to — sign up to receive their highly poetic daily bulletins. If you like wine, you’ll love these.
  • The Retail Curators website
  • This April 2012 article from INDESIGN by Josh Wimmer.


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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

Don’t Be a Buyer, Be a Curator

Published

on

Great jewelers don’t just buy to fill their display cases. What they really do is curate their display cases.

These jewelers know that what doesn’t get in their cases is even more important than what does get in. So they streamline, tighten, clip and prune. What remains is only the very best – the essential.

In his book, Rework, Jason Fried talks of one of America’s most famous delicatessens – Zingerman’s. Writes Fried: “There’s a reason for every olive oil … Zingerman’s sells: They believe each one is great. Usually, they’ve known the supplier for years. They’ve visited and picked olives with them. That’s why they can vouch for each oil’s authentic, full-bodied flavor.”

Check out Zingerman’s website to see how this great company connects with their products.

Advertisement

Don’t be a buyer. Be a curator.

A few more articles and resources to inspire you:

  • Garagiste Wine. You have to — repeat, have to — sign up to receive their highly poetic daily bulletins. If you like wine, you’ll love these.
  • The Retail Curators website
  • This April 2012 article from INDESIGN by Josh Wimmer.


/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular