Connect with us

Don’t Be a Buyer, Be a Curator

Published

on

Don’t Be a Buyer, Be a Curator

Great jewelers don’t just buy to fill their display cases. What they really do is curate their display cases.

These jewelers know that what doesn’t get in their cases is even more important than what does get in. So they streamline, tighten, clip and prune. What remains is only the very best – the essential.

In his book, Rework, Jason Fried talks of one of America’s most famous delicatessens – Zingerman’s. Writes Fried: “There’s a reason for every olive oil … Zingerman’s sells: They believe each one is great. Usually, they’ve known the supplier for years. They’ve visited and picked olives with them. That’s why they can vouch for each oil’s authentic, full-bodied flavor.”

Check out Zingerman’s website to see how this great company connects with their products.

Don’t be a buyer. Be a curator.

Advertisement

A few more articles and resources to inspire you:

  • Garagiste Wine. You have to — repeat, have to — sign up to receive their highly poetic daily bulletins. If you like wine, you’ll love these.
  • The Retail Curators website
  • This April 2012 article from INDESIGN by Josh Wimmer.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular

David Squires

Don’t Be a Buyer, Be a Curator

Published

on

Don’t Be a Buyer, Be a Curator

Great jewelers don’t just buy to fill their display cases. What they really do is curate their display cases.

These jewelers know that what doesn’t get in their cases is even more important than what does get in. So they streamline, tighten, clip and prune. What remains is only the very best – the essential.

In his book, Rework, Jason Fried talks of one of America’s most famous delicatessens – Zingerman’s. Writes Fried: “There’s a reason for every olive oil … Zingerman’s sells: They believe each one is great. Usually, they’ve known the supplier for years. They’ve visited and picked olives with them. That’s why they can vouch for each oil’s authentic, full-bodied flavor.”

Check out Zingerman’s website to see how this great company connects with their products.

Advertisement

Don’t be a buyer. Be a curator.

A few more articles and resources to inspire you:

  • Garagiste Wine. You have to — repeat, have to — sign up to receive their highly poetic daily bulletins. If you like wine, you’ll love these.
  • The Retail Curators website
  • This April 2012 article from INDESIGN by Josh Wimmer.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular