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Don’t Be a Buyer, Be a Curator

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Don’t Be a Buyer, Be a Curator

Great jewelers don’t just buy to fill their display cases. What they really do is curate their display cases.

These jewelers know that what doesn’t get in their cases is even more important than what does get in. So they streamline, tighten, clip and prune. What remains is only the very best – the essential.

In his book, Rework, Jason Fried talks of one of America’s most famous delicatessens – Zingerman’s. Writes Fried: “There’s a reason for every olive oil … Zingerman’s sells: They believe each one is great. Usually, they’ve known the supplier for years. They’ve visited and picked olives with them. That’s why they can vouch for each oil’s authentic, full-bodied flavor.”

Check out Zingerman’s website to see how this great company connects with their products.

Don’t be a buyer. Be a curator.

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A few more articles and resources to inspire you:

  • Garagiste Wine. You have to — repeat, have to — sign up to receive their highly poetic daily bulletins. If you like wine, you’ll love these.
  • The Retail Curators website
  • This April 2012 article from INDESIGN by Josh Wimmer.

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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David Squires

Don’t Be a Buyer, Be a Curator

Published

on

Don’t Be a Buyer, Be a Curator

Great jewelers don’t just buy to fill their display cases. What they really do is curate their display cases.

These jewelers know that what doesn’t get in their cases is even more important than what does get in. So they streamline, tighten, clip and prune. What remains is only the very best – the essential.

In his book, Rework, Jason Fried talks of one of America’s most famous delicatessens – Zingerman’s. Writes Fried: “There’s a reason for every olive oil … Zingerman’s sells: They believe each one is great. Usually, they’ve known the supplier for years. They’ve visited and picked olives with them. That’s why they can vouch for each oil’s authentic, full-bodied flavor.”

Check out Zingerman’s website to see how this great company connects with their products.

Advertisement

Don’t be a buyer. Be a curator.

A few more articles and resources to inspire you:

  • Garagiste Wine. You have to — repeat, have to — sign up to receive their highly poetic daily bulletins. If you like wine, you’ll love these.
  • The Retail Curators website
  • This April 2012 article from INDESIGN by Josh Wimmer.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Most Popular