Editor's NoteDon’t Swim Up for Air Sometimes, the counterintuitive approach may be the best one for your business. Published 1 year agoon January 13, 2019By Trace Shelton Instore January 2019 Issue Share Tweet DID YOU EVER receive a piece of advice that didn’t make sense on its face, but once you’d put it into action, you realized just how true it was?When I was a kid and we vacationed at the beach, I remember my parents telling me not to fight against the undertow in the surf. Even so, the first time those waves hurled me down into the hard sand and began to suck me out to sea, panic rose up in me and I tried in vain to swim toward shore before I remembered my parents’ words. Only when I let go and allowed the undertow to cycle me out and up was I able to get above the waves and breathe air again. HeadlinesPepsi Launches Engagement Ring Made with Diamond, Platinum and Crystal Pepsi (Video) Jimmy DegrootVideo: How to Make Huge Changes in Your Business HeadlinesVideo: Chicago Estate Jeweler Edward Kahn, Holocaust Survivor, Dies at 103 Sometimes, following conventional wisdom in retail can be the same as fighting against the undertow, especially when the sea that you occupy is changing rapidly. In this issue, we share a number of business rules (19, in fact) that provide alternative routes to success that just may be more appropriate for the times in which we live.Ignore terrific opportunities? Yes, if they’re taking time and attention away from even better prospects. Don’t try to fix your weaknesses? Not when it may be more efficient to delegate to others. Don’t promise excellent customer service? Not if it’s going to set you up for failure.You get the picture. It’s a new year, so it’s a good time to try some new ideas and see if they can catapult your business into greener pastures.Trace SheltonEditor-in-Chief, INSTORE email@example.comRelated Topics:Featured click to Comment(Comment) Trace Shelton Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at firstname.lastname@example.org. Advertisement SPONSORED VIDEOWilkerson TestimonialsTo Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than DeliveredEven successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. When it comes to paying for the move and expansion, Price says the road ahead is clear. “When we close on the next two stores, there’s no worries about finances.”You may like Buzz from AGTA GemFair Tucson Continues An Employee’s Spouse Demands Another Employee Be Fired. How Should These Owners React? Upbeat Attitude Defines 38th Annual AGTA GemFair in TucsonPromoted Headlines To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than DeliveredWilkerson The Jewelry Retailer’s Ultimate Marketing Guide: Part 5/5RapNet True Romance – Jewelry Straight From the HeartAdvertisementLatestTrendingVideos Press Releases2 days agoBuzz from AGTA GemFair Tucson Continues Real Deal2 days agoAn Employee’s Spouse Demands Another Employee Be Fired. How Should These Owners React? Eileen McClelland2 days agoUpbeat Attitude Defines 38th Annual AGTA GemFair in Tucson Headlines4 days agoPepsi Launches Engagement Ring Made with Diamond, Platinum and Crystal Pepsi (Video) Shane Decker1 week agoYou’re Killing Your Own Jewelry Sales By Talking About the Price Best of The Best3 days agoWhy a Washington, DC, Jeweler Honored a 50-Year-Old Gift Certificate Jimmy Degroot5 days agoVideo: How to Make Huge Changes in Your Business Headlines5 days agoVideo: Chicago Estate Jeweler Edward Kahn, Holocaust Survivor, Dies at 103 Headlines2 weeks agoVideo: Jeweler Wins Fight for $500,000 Snow Promotion Claim Advertisement AdvertisementSubscribeBULLETINSINSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Headlines4 days agoPepsi Launches Engagement Ring Made with Diamond, Platinum and Crystal Pepsi (Video) Shane Decker1 week agoYou’re Killing Your Own Jewelry Sales By Talking About the Price Best of The Best3 days agoWhy a Washington, DC, Jeweler Honored a 50-Year-Old Gift Certificate Headlines5 days agoVideo: Chicago Estate Jeweler Edward Kahn, Holocaust Survivor, Dies at 103 Columns6 days agoFancy Pink Diamonds Have Soared 116% in Value in the Past 10 Years Brain Squad3 days agoINSTORE Readers Report Successful Valentine’s Selling Period Jewelry Pro Gear4 days agoA Bench Book, Concrete Jewelry Holders and More Jewelry Pro Gear for February The Jeweler Cartoons4 days agoCartoon: Some People Wear Their Rings for Way. Too. Long.