Connect with us

Headlines

DPA Unveils New Marketing Slogan for Diamonds: ‘Real Is Rare’

mm

Published

on

Diamonds are still forever, though.

At the JCK show in Las Vegas last week, the Diamond Producers Association announced a new marketing slogan — “Real Is Rare,” Reuters reports. The goal of the new slogan, the article says, is to better connect with the millennial generation. “For many millennials, diamonds have come to represent traditional rituals or bling and status signifiers,” the DPA said in a statement to the news outlet. “The opportunity exists for diamonds to represent the rare, precious and real connections that millennials crave.”

Last week, DPA chairman Stephen Lussier explained how the “Diamonds are Forever” slogan would still factor into future marketing efforts for De Beers..

Read more at Reuters

Advertisement

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular