David Geller How a Laser Welder Can Increase Your Shop Income By 50 Percent Forget the $25,000 to $30,000 price tag; they can be leased for $300-$450 a month. Published 9 years ago on October 31, 2011 By David S. Geller Instore October 2011 Issue Share Tweet HAVING A LASER WELDER is a necessity in a shop today. Repairs can be done faster in many cases, the chance of harming fragile stones is lower, and you can make more money if you charge correctly. In the new Geller Book to Repair Pricing, we have added prices for laser-welding tips and prongs along with our older guidelines for laser work on ring sizing and shanks. THREE THINGS ABOUT A LASER WELDER THAT YOU SHOULD CONSIDER: Forget the $25,000 to $30,000 price tag; it’s leased for $300-$450 a month 75 percent of all repairs will go faster when using a laser 25 percent of repairs, although better done, will go slower than when a torch is used If a repair can be done faster with a laser welder, I suggest still charging the regular price. Ring sizing and shanking, however, are two areas that go slower. Sizing can take 50 percent longer with a laser, and therefore in our book, we suggest charging 50 percent more for the labor. When you use a torch to join two ends together, and the solder is not exactly the same karat as the metal — the solder may discolor later, and you’d be able to see where the repair or sizing was done. Because a laser welder uses a real piece of whatever metal you’re using, the color will be the same, no line or seam will show, stones won’t be damaged from heat, and the weld can be so strong you could guarantee the repair for life. Because many laser repairs go slower and we are charging based upon “time + materials” we’ll charge more for the time. Other times, when the job might go faster with a laser, we’ll charge more because it’s beneficial to the customer or might ultimately save the customer money by not having to remove stones. For example, a customer brings in an emerald and diamond ring, and the four prongs holding the side diamonds have broken off. To re-prong these with a torch you’d have to remove and reset the emerald first. So, you might charge $65 to remove and reset the larger center stone plus $36 for the first prong and $24 for each additional prong. Total: $173 But if we use a laser, we don’t have to take out the center emerald, thus saving the customer the cost of removing and resetting the stone and eliminating the possibility of damaging the it. The cost then would be: 1st laser prong: $54 Each additional laser prong @ $30 each: $90 Total: $144 So here we saved the customer $29 overall, didn’t have to remove the emerald, saved the shop time doing the repair and received more money in less time doing the work. The laser also allows a lesser trained jeweler to do more difficult jobs, speeding up productivity, doing work other stores can’t do and gaining about a 50 percent increase in shop income. Now it doesn’t seem like such an expensive machine, does it? This story is from the October 2011 edition of INSTORE Related Topics: David Gellerlaser welders click to Comment(Comment) Up Next David Geller: A Terrific Holiday Season for Just $699 Don't Miss David Geller: Your Jeweler is Lying to You David S. Geller David Geller is a 14th-generation bench jeweler who produces The Geller Blue Book To Jewelry Repair Pricing. David is the “go-to guy” for setting up QuickBooks for a jewelry store. Reach him at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like Buying a Laser Welder is Expensive, But Oh-So Worth It Buy That Laser Welder. (You Will Definitely Not Regret It.) Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Chic Pistachio Advertisement Latest Trending Videos Press Releases1 hour ago Gembridge Announces Global Industry Ambassador Network Press Releases2 hours ago Christopher Designs Celebrates 40th Anniversary Press Releases1 day ago GJEPC Signs MoU with eBay Press Releases1 day ago Joseph Varjabedian Passed Away Due to COVID-19 Headlines1 day ago Signet to Raise Its Minimum Wage to $15/Hour Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines3 weeks ago $5.8M in Fake Rolexes Seized in Cincinnati Photo Gallery3 weeks ago 19 Celebrities Show Off Their Stunning Engagement Rings [Updated] Headlines2 weeks ago Hawaii Jewelry Sellers Carjacked, Robbed of $200,000+ in Merchandise Headlines3 weeks ago Kendra Scott Steps Down as CEO of Jewelry Company She Founded Sponsored Content3 days ago Digital Warrior: A Conversation with GemFind’s Alex Fetanat Jimmy Degroot1 week ago Video: Sharpen Your Bridal Jewelry Presentations Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Jimmy Degroot2 weeks ago Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry Category Spotlight3 weeks ago New Display Materials Help Merchandise GIA-Graded Diamond and Gemstones Advertisement Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Headlines2 days ago Bergio Acquires Online Jewelry Retailer Aphrodite’s Benchmarks1 week ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Hot Sellers1 week ago These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad Columns3 days ago 3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss!