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Earth Day is Your Chance to Show Off Jewelry’s Green Credentials, and Other Important Dates for March

Tee staff up for a “hole in one” as golf heads to Augusta.

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22 The world is a warmer place buffeted by more extreme weather events than when EARTH DAY was first held 50 years ago. Join in the celebrations by playing up jewelry lines that feature recycled gold, estate diamonds and other Earth-friendly materials. Sponsor Earth Day activities (like beach cleanups, tree-plantings and other community events that promote the environment) to underscore how our industry — jewelry — is committed to responsible business practices.

5 Mark GEOLOGISTS DAY with a fun quiz: See who among your customers can name your state’s official rock. If they get that, ask them the gemstones of adjoining states.

9 THE MASTERS TOURNAMENT in Augusta, GA, begins today. Create a contest with your staff for what you consider to be a “hole in one” over the four days of the golf event.

23 On LOVERS DAY, invite clients in for a toast of champagne to celebrate “just because,” suggests Megan Crabtree of Crabtree Consulting.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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