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Earth Day is Your Chance to Show Off Jewelry’s Green Credentials, and Other Important Dates for March

Tee staff up for a “hole in one” as golf heads to Augusta.

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Earth Day is Your Chance to Show Off Jewelry’s Green Credentials, and Other Important Dates for March

22 The world is a warmer place buffeted by more extreme weather events than when EARTH DAY was first held 50 years ago. Join in the celebrations by playing up jewelry lines that feature recycled gold, estate diamonds and other Earth-friendly materials. Sponsor Earth Day activities (like beach cleanups, tree-plantings and other community events that promote the environment) to underscore how our industry — jewelry — is committed to responsible business practices.

5 Mark GEOLOGISTS DAY with a fun quiz: See who among your customers can name your state’s official rock. If they get that, ask them the gemstones of adjoining states.

9 THE MASTERS TOURNAMENT in Augusta, GA, begins today. Create a contest with your staff for what you consider to be a “hole in one” over the four days of the golf event.

23 On LOVERS DAY, invite clients in for a toast of champagne to celebrate “just because,” suggests Megan Crabtree of Crabtree Consulting.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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