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Earth Day is Your Chance to Show Off Jewelry’s Green Credentials, and Other Important Dates for March

Tee staff up for a “hole in one” as golf heads to Augusta.

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Earth Day is Your Chance to Show Off Jewelry’s Green Credentials, and Other Important Dates for March

22 The world is a warmer place buffeted by more extreme weather events than when EARTH DAY was first held 50 years ago. Join in the celebrations by playing up jewelry lines that feature recycled gold, estate diamonds and other Earth-friendly materials. Sponsor Earth Day activities (like beach cleanups, tree-plantings and other community events that promote the environment) to underscore how our industry — jewelry — is committed to responsible business practices.

5 Mark GEOLOGISTS DAY with a fun quiz: See who among your customers can name your state’s official rock. If they get that, ask them the gemstones of adjoining states.

9 THE MASTERS TOURNAMENT in Augusta, GA, begins today. Create a contest with your staff for what you consider to be a “hole in one” over the four days of the golf event.

23 On LOVERS DAY, invite clients in for a toast of champagne to celebrate “just because,” suggests Megan Crabtree of Crabtree Consulting.

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After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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