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Earth Day is Your Chance to Show Off Jewelry’s Green Credentials, and Other Important Dates for March

Tee staff up for a “hole in one” as golf heads to Augusta.

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Earth Day is Your Chance to Show Off Jewelry’s Green Credentials, and Other Important Dates for March

22 The world is a warmer place buffeted by more extreme weather events than when EARTH DAY was first held 50 years ago. Join in the celebrations by playing up jewelry lines that feature recycled gold, estate diamonds and other Earth-friendly materials. Sponsor Earth Day activities (like beach cleanups, tree-plantings and other community events that promote the environment) to underscore how our industry — jewelry — is committed to responsible business practices.

5 Mark GEOLOGISTS DAY with a fun quiz: See who among your customers can name your state’s official rock. If they get that, ask them the gemstones of adjoining states.

9 THE MASTERS TOURNAMENT in Augusta, GA, begins today. Create a contest with your staff for what you consider to be a “hole in one” over the four days of the golf event.

23 On LOVERS DAY, invite clients in for a toast of champagne to celebrate “just because,” suggests Megan Crabtree of Crabtree Consulting.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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