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Easter, Deep-Dish Pizza Day, Louie Louie Day and More Interesting Dates In April

There’s more to this time of year than chocolate eggs – as good as they are!

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girl and woman holding easter baskets

4 EASTER is a good time to dig into the growing religious jewelry trend, which ranges from cross necklaces and saint medals to personalization and non-Christian talismans such as the evil eye, hamsa, lotus flower and other representations of people’s beliefs. And don’t forget the kids, says Megan Crabtree, CEO of Crabtree Consulting. “Have a basket of eggs at the front door with treats in them. It is the small things that make a world of difference,” she says.

5 It’s NATIONAL DEEP-DISH PIZZA DAY. Spring for pizza for your team and share on social media. This creates a genuine and non-intimidating view of your company for any potential customers who see the post.

5 The MASTERS TOURNAMENT in Augusta, GA, begins today. Create a contest with your staff for what you consider to be a “hole in one” over the four days of the event.

11 Today is BARBERSHOP QUARTET DAY as well as INTERNATIONAL LOUIE LOUIE DAY. If you’re torn between which kind of music to play in your store, we’re not sure we’d attend a party at your place.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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