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Easter, Deep-Dish Pizza Day, Louie Louie Day and More Interesting Dates in April

There’s more to this time of year than chocolate eggs – as good as they are!

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girl and woman holding easter baskets

4 EASTER is a good time to dig into the growing religious jewelry trend, which ranges from cross necklaces and saint medals to personalization and non-Christian talismans such as the evil eye, hamsa, lotus flower and other representations of people’s beliefs. And don’t forget the kids, says Megan Crabtree, CEO of Crabtree Consulting. “Have a basket of eggs at the front door with treats in them. It is the small things that make a world of difference,” she says.

5 It’s NATIONAL DEEP-DISH PIZZA DAY. Spring for pizza for your team and share on social media. This creates a genuine and non-intimidating view of your company for any potential customers who see the post.

5 The MASTERS TOURNAMENT in Augusta, GA, begins today. Create a contest with your staff for what you consider to be a “hole in one” over the four days of the event.

11 Today is BARBERSHOP QUARTET DAY as well as INTERNATIONAL LOUIE LOUIE DAY. If you’re torn between which kind of music to play in your store, we’re not sure we’d attend a party at your place.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

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Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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