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Easter, Deep-Dish Pizza Day, Louie Louie Day and More Interesting Dates in April

There’s more to this time of year than chocolate eggs – as good as they are!

Published

3 years ago

March 30, 2021

INSTORE Staff Instore March 2021 Issue

4 EASTER is a good time to dig into the growing religious jewelry trend, which ranges from cross necklaces and saint medals to personalization and non-Christian talismans such as the evil eye, hamsa, lotus flower and other representations of people’s beliefs. And don’t forget the kids, says Megan Crabtree, CEO of Crabtree Consulting. “Have a basket of eggs at the front door with treats in them. It is the small things that make a world of difference,” she says.

5 It’s NATIONAL DEEP-DISH PIZZA DAY. Spring for pizza for your team and share on social media. This creates a genuine and non-intimidating view of your company for any potential customers who see the post.

5 The MASTERS TOURNAMENT in Augusta, GA, begins today. Create a contest with your staff for what you consider to be a “hole in one” over the four days of the event.

11 Today is BARBERSHOP QUARTET DAY as well as INTERNATIONAL LOUIE LOUIE DAY. If you’re torn between which kind of music to play in your store, we’re not sure we’d attend a party at your place.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”