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Easter, Deep-Dish Pizza Day, Louie Louie Day and More Interesting Dates in April

There’s more to this time of year than chocolate eggs – as good as they are!

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girl and woman holding easter baskets

4 EASTER is a good time to dig into the growing religious jewelry trend, which ranges from cross necklaces and saint medals to personalization and non-Christian talismans such as the evil eye, hamsa, lotus flower and other representations of people’s beliefs. And don’t forget the kids, says Megan Crabtree, CEO of Crabtree Consulting. “Have a basket of eggs at the front door with treats in them. It is the small things that make a world of difference,” she says.

5 It’s NATIONAL DEEP-DISH PIZZA DAY. Spring for pizza for your team and share on social media. This creates a genuine and non-intimidating view of your company for any potential customers who see the post.

5 The MASTERS TOURNAMENT in Augusta, GA, begins today. Create a contest with your staff for what you consider to be a “hole in one” over the four days of the event.

11 Today is BARBERSHOP QUARTET DAY as well as INTERNATIONAL LOUIE LOUIE DAY. If you’re torn between which kind of music to play in your store, we’re not sure we’d attend a party at your place.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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