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Ed Levin Jewelry Transitions into Rebranded E. L. Designs by Ed Levin Studio




E.L. Designs is launching as a comprehensive makeover and rebranding of the 70-year-old Ed Levin Jewelry.

The company is capitalizing on its long tradition of handmade, hand-forged jewelry and a leading modern sterling silver fashion brand. E.L. has a new logo and three new major collections — Desire, Nouveau and Essence — designed to appeal to the tastes of women in every demographic. E.L. premiered a dynamic website with a sophisticated platform for customers and consumers to interact with the collections and retailers can create real-time orders online. 

Kathy Corey, owner of the seven-door chain Days Jewelers in Maine, said, “E.L. Designs consistently outperforms other artisan brands. Many of our customers are repeat buyers and collect several pieces of E.L. Designs jewelry.” The attention to detail by E.L.’s craftsman that goes into each piece of jewelry has been equated to the fine workmanship of the top watch brands. 

Owner and President Peter Tonjes has been at the helm of Ed Levin, now E.L. Designs, for over 30 years. He said, “After three decades of leading Ed Levin jewelry, I am looking forward to the future of E.L. Designs. The benefits include American-made innovative designs, extraordinary customer service and a commitment to supporting continued growth for all our customers.” 

Shown here are pieces from E.L. Designs’ Nouveau Collection.


Shown here are pieces from E.L. Designs’ Essence Collection.

Shown here are pieces from E.L. Designs’ Desire Collection.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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