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Ed Levin Jewelry Transitions into Rebranded E. L. Designs by Ed Levin Studio




E.L. Designs is launching as a comprehensive makeover and rebranding of the 70-year-old Ed Levin Jewelry.

The company is capitalizing on its long tradition of handmade, hand-forged jewelry and a leading modern sterling silver fashion brand. E.L. has a new logo and three new major collections — Desire, Nouveau and Essence — designed to appeal to the tastes of women in every demographic. E.L. premiered a dynamic website with a sophisticated platform for customers and consumers to interact with the collections and retailers can create real-time orders online. 

Kathy Corey, owner of the seven-door chain Days Jewelers in Maine, said, “E.L. Designs consistently outperforms other artisan brands. Many of our customers are repeat buyers and collect several pieces of E.L. Designs jewelry.” The attention to detail by E.L.’s craftsman that goes into each piece of jewelry has been equated to the fine workmanship of the top watch brands. 

Owner and President Peter Tonjes has been at the helm of Ed Levin, now E.L. Designs, for over 30 years. He said, “After three decades of leading Ed Levin jewelry, I am looking forward to the future of E.L. Designs. The benefits include American-made innovative designs, extraordinary customer service and a commitment to supporting continued growth for all our customers.” 

Shown here are pieces from E.L. Designs’ Nouveau Collection.


Shown here are pieces from E.L. Designs’ Essence Collection.

Shown here are pieces from E.L. Designs’ Desire Collection.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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