Press Releases

Ed Levin Jewelry Transitions into Rebranded E. L. Designs by Ed Levin Studio

Published

7 years ago

April 18, 2018

INSTORE Staff

E.L. Designs is launching as a comprehensive makeover and rebranding of the 70-year-old Ed Levin Jewelry.

The company is capitalizing on its long tradition of handmade, hand-forged jewelry and a leading modern sterling silver fashion brand. E.L. has a new logo and three new major collections — Desire, Nouveau and Essence — designed to appeal to the tastes of women in every demographic. E.L. premiered a dynamic website www.eldesigns.com with a sophisticated platform for customers and consumers to interact with the collections and retailers can create real-time orders online.

Kathy Corey, owner of the seven-door chain Days Jewelers in Maine, said, “E.L. Designs consistently outperforms other artisan brands. Many of our customers are repeat buyers and collect several pieces of E.L. Designs jewelry.” The attention to detail by E.L.’s craftsman that goes into each piece of jewelry has been equated to the fine workmanship of the top watch brands.

Owner and President Peter Tonjes has been at the helm of Ed Levin, now E.L. Designs, for over 30 years. He said, “After three decades of leading Ed Levin jewelry, I am looking forward to the future of E.L. Designs. The benefits include American-made innovative designs, extraordinary customer service and a commitment to supporting continued growth for all our customers.”

Shown here are pieces from E.L. Designs’ Nouveau Collection.

Shown here are pieces from E.L. Designs’ Essence Collection.

Shown here are pieces from E.L. Designs’ Desire Collection.

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”