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Edge Retail Academy Aggregates Data From Over 1,100 Stores

It’s the ‘single largest aggregator of independent retailers.’




(PRESS RELEASE) The Edge Retail Academy (ERA), a retail jewelry business advising company, announced that it now has over 1,100 retail stores contributing sales and inventory data to its Edge Pulse program. The aggregated data of these doors exceeds $5 billion in sales.

“We are the single largest aggregator of independent retailers, which gives retailers and vendors access to the most robust data,” said Sherry Smith, director of business development, ERA.

Retailers access this real-time data through ERA’s Edge Pulse program on any device from anywhere. The benchmarking feature allows them to measure their performance against their peers, easily identify growing categories and brands among peer stores, and take quick action to capture this trending business.

Edge Retail Academy has an exclusive integration with The Edge, the leading POS provider in the retail jewelry industry. Dick Abbott, president of The Edge, said, “Edge Pulse provides valuable data about sales and inventory to help jewelers better run their businesses.”

“ERA is the only aggregator who has industry trends customized to their needs,” Smith added.

Vendors can subscribe to the aggregated data to better understand sell-through data and inventory levels.


“Our comparative analysis feature allows vendors to measure their performance against industry performance,” said Smith.

“The Vendor Services program has been a great way for us to see how we are performing at retail. This gives us the opportunity to engage our retail-partners in ways that helps our business and theirs, based on real-time data and a mutual desire to drive turn and inventory efficiency,” said Peter Smith, president of Mémoire.

Vendors participating in the program include DeBeers, NPD, Hearts of Fire, Pandora and David Yurman, among others.

Smith noted that retailer data is aggregated anonymously. Vendors must have their retailer’s approval to see sell-through data on specific products.

ERA distributes insights from the sales data at an industry level monthly in its ‘The Vibe’ newsletter. The email is free; interested retailers and vendors can be added by indicating interest to [email protected]

More information about the Edge Pulse program for retailers can be found here.




Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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