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Edge Retail Academy Expands Team




(PRESS RELEASE) OMAHA, NE – Retail jewelry business advising company The Edge Retail Academy announced the addition of four new team members. Three are business advisers who work with jewelers on boosting sales, profits and inventory health. The fourth helps retailers maximize their use of Edge Pulse, the company’s real-time dashboard of sales and inventory data which aggregates data from 900 stores and more than $1.5 billion in annual sales.

“This is the largest addition to our team in the company’s history,” said David Brown, president of The Edge Retail Academy. “We are seeing increasing demand for our services, and we are delighted to bring in this seasoned group of business professionals to meet our growth.”

Shelly Burton Schulz, MBA

Schulz has 17 years of sales and marketing experience, with the majority of those dedicated to helping jewelry retailers increase their bottom line through strategies designed to maximize revenue and preserve margins.

Charleen Pfaff

Pfaff was raised in the jewelry industry, heralding from a family of watchmakers: her father, her husband and both of her sons are watchmakers while her daughter is a senior manager for a leading Swiss watch company. A consummate professional with 36 years of experience in jewelry store management, Charleen excels at recruiting, on-boarding, organizational development and building strong, winning teams.


Ben Stahl, GG, MBA

A 19-year retail jewelry veteran, Stahl comes to ERA from a Mid-Atlantic luxury jeweler where he doubled the sales volume of its free-standing destination store. Stahl is particularly strong in training and organizational development, as well as retail operations management.

Mona Lisa Shaffer, DCA Certified

With 30 years of progressive retail jewelry experience as well as GIA and AGS professional accreditation, Shaffer is highly driven, intuitive and creative. She uses her expertise to help clients achieve and exceed their goals.

“Ben, Charleen and Mona are proven jewelry veterans who bring their clients an unrivaled set of best practices from their retail experiences. The advisor’s insights coupled with data from the jeweler’s POS systems enable the team to put together and execute a plan to grow retailer’s sales and profits,” Brown said. “Shelly is focused on helping jewelry principals maximize their use of Edge Pulse to create healthier inventories, to make better buying decisions, and to improve the performance of their sales teams.”

To schedule an appointment or consultation with ERA at the JCK Show (Booth B63048) from June 1-June 4, contact Becka Johnson Kibby at [email protected] or 714-925-2456.


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