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David Squires

Editor’s Note: A Tale of Success

This little department has been a key part of “the INSTORE experiment.”

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Editor’s Note: A Tale of Success

This little department has been
a key part of “the INSTORE experiment.”

This article originally appeared in the July 2016 edition of INSTORE.


News flash: We’re now 175 issues into
the INSTORE experiment, which can be
defined as “producing business media that
tells the story of its readers’ lives while also
teaching and inspiring them.”

One of the departments we’ve had since
the very beginning is “True Tales.” And it’s
a perfect example of what makes the
INSTORE experiment so special — it’s
content that grabs your interest, makes
you laugh, makes you gasp, and sometimes
gives you a little shiver of excitement that
you do what you do for a living.


“IT MAKES YOU
LAUGH, MAKES
YOU GASP, AND
SOMETIMES
SHIVER.”


I’d guess-timate that we’ve probably
run 250 of your stories over the years. And
while everybody probably has their own
memorable favorites, the incredible thing
about this department is the quality of all
the submissions you’ve shared with us.
That’s because, while we’ve probably seen
enough gut-churning stories of “Could you
turn this (horrifying random object) into
a piece of jewelry?” to last a lifetime, the
amazing thing is that there’s nary a dud
in the bunch. Every one of these jewelers’
stories will make you feel something.

This month’s special lead feature-length
collection of the best True Tales we’ve
received in recent years is no different. Lie
back on your beach chair, pick up this issue
and read of the store owner with a diabolically
cruel ceremony for handing a new
hire their first paycheck, an intimidatingly
angry woman who melted in the face of a
little kindness, and the woman who bought
herself a ring to celebrate 25 years of marriage
(between three different husbands.)
And many, many more.

Enjoy your summer, and have a blast
with this issue!

DAVID SQUIRES

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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