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Editor’s Note: Fresh Start

Published

on

Find new ways to wow your engagement
and wedding clients in this issue

This article originally appeared in the September 2016 edition of INSTORE.


Welcome to INSTORE’s annual engagement
and wedding issue. This year, it’s all
about new beginnings.

One of the best things about being a jewelry
retailer is sharing in the hope, joy and
commitment of happy couples — because
an engagement ring wraps all of those
beautiful qualities into a tangible and eternal
package of the most precious materials
known to man. And you get to deliver it.

That’s why, each year, we pack this
special issue with the top new products,
success stories, tips and advice in the
engagement and wedding category that we
can find. By doing so, we hope to provide
you with fresh thoughts about what to offer
incoming shoppers and how to approach
the sales presentation. In effect, a new
beginning of your own.

Advertisement

Speaking of new beginnings, this issue
also marks my first as the new editor-in-chief
of INSTORE, and I couldn’t be more
excited about taking the reins (although I
am a bit nervous to follow in the footsteps
of David Squires, the man who invented
INSTORE, and who is still very much with
us as group editorial director).

From my early days as an advertising
professional back in the late 1990s, I’ve
worked with independent jewelry retailers
and have always admired your entrepreneurial
spirit and willingness to try new
ideas. That’s also what drew me to INSTORE
(my first story appeared way back
in the December 2003 issue), and that’s
why I’m super-pumped to be back on the
magazine full-time.

Our goals haven’t changed: We still aim
to deliver the most incisive business advice
in the industry while also telling your
stories, because it’s through those stories
that we can all celebrate what it means to
be a jeweler.

Happy to be on board, and hope you
enjoy the issue!

TRACE SHELTON


ONE QUICK QUESTION

Advertisement

Has the way you
sell wedding jewelry
changed much in the
last 10 years?

36%

Yes, drastically

50%

Yes, somewhat

12%

No, very little

2%

Not at all

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular

Editor's Note

Editor’s Note: Fresh Start

Published

on

Find new ways to wow your engagement
and wedding clients in this issue

This article originally appeared in the September 2016 edition of INSTORE.


Welcome to INSTORE’s annual engagement
and wedding issue. This year, it’s all
about new beginnings.

One of the best things about being a jewelry
retailer is sharing in the hope, joy and
commitment of happy couples — because
an engagement ring wraps all of those
beautiful qualities into a tangible and eternal
package of the most precious materials
known to man. And you get to deliver it.

Advertisement

That’s why, each year, we pack this
special issue with the top new products,
success stories, tips and advice in the
engagement and wedding category that we
can find. By doing so, we hope to provide
you with fresh thoughts about what to offer
incoming shoppers and how to approach
the sales presentation. In effect, a new
beginning of your own.

Speaking of new beginnings, this issue
also marks my first as the new editor-in-chief
of INSTORE, and I couldn’t be more
excited about taking the reins (although I
am a bit nervous to follow in the footsteps
of David Squires, the man who invented
INSTORE, and who is still very much with
us as group editorial director).

From my early days as an advertising
professional back in the late 1990s, I’ve
worked with independent jewelry retailers
and have always admired your entrepreneurial
spirit and willingness to try new
ideas. That’s also what drew me to INSTORE
(my first story appeared way back
in the December 2003 issue), and that’s
why I’m super-pumped to be back on the
magazine full-time.

Our goals haven’t changed: We still aim
to deliver the most incisive business advice
in the industry while also telling your
stories, because it’s through those stories
that we can all celebrate what it means to
be a jeweler.

Happy to be on board, and hope you
enjoy the issue!

TRACE SHELTON

Advertisement

ONE QUICK QUESTION

Has the way you
sell wedding jewelry
changed much in the
last 10 years?

36%

Yes, drastically

50%

Yes, somewhat

12%

No, very little

Advertisement
2%

Not at all

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular