Connect with us

Editor’s Note: Fresh Start

Published

on

Find new ways to wow your engagement
and wedding clients in this issue

This article originally appeared in the September 2016 edition of INSTORE.


Welcome to INSTORE’s annual engagement
and wedding issue. This year, it’s all
about new beginnings.

One of the best things about being a jewelry
retailer is sharing in the hope, joy and
commitment of happy couples — because
an engagement ring wraps all of those
beautiful qualities into a tangible and eternal
package of the most precious materials
known to man. And you get to deliver it.

That’s why, each year, we pack this
special issue with the top new products,
success stories, tips and advice in the
engagement and wedding category that we
can find. By doing so, we hope to provide
you with fresh thoughts about what to offer
incoming shoppers and how to approach
the sales presentation. In effect, a new
beginning of your own.

Advertisement

Speaking of new beginnings, this issue
also marks my first as the new editor-in-chief
of INSTORE, and I couldn’t be more
excited about taking the reins (although I
am a bit nervous to follow in the footsteps
of David Squires, the man who invented
INSTORE, and who is still very much with
us as group editorial director).

From my early days as an advertising
professional back in the late 1990s, I’ve
worked with independent jewelry retailers
and have always admired your entrepreneurial
spirit and willingness to try new
ideas. That’s also what drew me to INSTORE
(my first story appeared way back
in the December 2003 issue), and that’s
why I’m super-pumped to be back on the
magazine full-time.

Our goals haven’t changed: We still aim
to deliver the most incisive business advice
in the industry while also telling your
stories, because it’s through those stories
that we can all celebrate what it means to
be a jeweler.

Happy to be on board, and hope you
enjoy the issue!

TRACE SHELTON

Advertisement

ONE QUICK QUESTION

Has the way you
sell wedding jewelry
changed much in the
last 10 years?

36%

Yes, drastically

50%

Yes, somewhat

Advertisement
12%

No, very little

2%

Not at all

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

Editor's Note

Editor’s Note: Fresh Start

Published

on

Find new ways to wow your engagement
and wedding clients in this issue

This article originally appeared in the September 2016 edition of INSTORE.


Welcome to INSTORE’s annual engagement
and wedding issue. This year, it’s all
about new beginnings.

One of the best things about being a jewelry
retailer is sharing in the hope, joy and
commitment of happy couples — because
an engagement ring wraps all of those
beautiful qualities into a tangible and eternal
package of the most precious materials
known to man. And you get to deliver it.

Advertisement

That’s why, each year, we pack this
special issue with the top new products,
success stories, tips and advice in the
engagement and wedding category that we
can find. By doing so, we hope to provide
you with fresh thoughts about what to offer
incoming shoppers and how to approach
the sales presentation. In effect, a new
beginning of your own.

Speaking of new beginnings, this issue
also marks my first as the new editor-in-chief
of INSTORE, and I couldn’t be more
excited about taking the reins (although I
am a bit nervous to follow in the footsteps
of David Squires, the man who invented
INSTORE, and who is still very much with
us as group editorial director).

From my early days as an advertising
professional back in the late 1990s, I’ve
worked with independent jewelry retailers
and have always admired your entrepreneurial
spirit and willingness to try new
ideas. That’s also what drew me to INSTORE
(my first story appeared way back
in the December 2003 issue), and that’s
why I’m super-pumped to be back on the
magazine full-time.

Our goals haven’t changed: We still aim
to deliver the most incisive business advice
in the industry while also telling your
stories, because it’s through those stories
that we can all celebrate what it means to
be a jeweler.

Happy to be on board, and hope you
enjoy the issue!

TRACE SHELTON

Advertisement


ONE QUICK QUESTION

Has the way you
sell wedding jewelry
changed much in the
last 10 years?

36%

Yes, drastically

50%

Advertisement

Yes, somewhat

12%

No, very little

2%

Not at all

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular