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Editor’s Note: Fresh Start

Published

on

Find new ways to wow your engagement
and wedding clients in this issue

This article originally appeared in the September 2016 edition of INSTORE.


Welcome to INSTORE’s annual engagement
and wedding issue. This year, it’s all
about new beginnings.

One of the best things about being a jewelry
retailer is sharing in the hope, joy and
commitment of happy couples — because
an engagement ring wraps all of those
beautiful qualities into a tangible and eternal
package of the most precious materials
known to man. And you get to deliver it.

That’s why, each year, we pack this
special issue with the top new products,
success stories, tips and advice in the
engagement and wedding category that we
can find. By doing so, we hope to provide
you with fresh thoughts about what to offer
incoming shoppers and how to approach
the sales presentation. In effect, a new
beginning of your own.

Advertisement

Speaking of new beginnings, this issue
also marks my first as the new editor-in-chief
of INSTORE, and I couldn’t be more
excited about taking the reins (although I
am a bit nervous to follow in the footsteps
of David Squires, the man who invented
INSTORE, and who is still very much with
us as group editorial director).

From my early days as an advertising
professional back in the late 1990s, I’ve
worked with independent jewelry retailers
and have always admired your entrepreneurial
spirit and willingness to try new
ideas. That’s also what drew me to INSTORE
(my first story appeared way back
in the December 2003 issue), and that’s
why I’m super-pumped to be back on the
magazine full-time.

Our goals haven’t changed: We still aim
to deliver the most incisive business advice
in the industry while also telling your
stories, because it’s through those stories
that we can all celebrate what it means to
be a jeweler.

Happy to be on board, and hope you
enjoy the issue!

TRACE SHELTON


ONE QUICK QUESTION

Advertisement

Has the way you
sell wedding jewelry
changed much in the
last 10 years?

36%

Yes, drastically

50%

Yes, somewhat

12%

No, very little

2%

Not at all

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Most Popular

Editor's Note

Editor’s Note: Fresh Start

Published

on

Find new ways to wow your engagement
and wedding clients in this issue

This article originally appeared in the September 2016 edition of INSTORE.


Welcome to INSTORE’s annual engagement
and wedding issue. This year, it’s all
about new beginnings.

One of the best things about being a jewelry
retailer is sharing in the hope, joy and
commitment of happy couples — because
an engagement ring wraps all of those
beautiful qualities into a tangible and eternal
package of the most precious materials
known to man. And you get to deliver it.

Advertisement

That’s why, each year, we pack this
special issue with the top new products,
success stories, tips and advice in the
engagement and wedding category that we
can find. By doing so, we hope to provide
you with fresh thoughts about what to offer
incoming shoppers and how to approach
the sales presentation. In effect, a new
beginning of your own.

Speaking of new beginnings, this issue
also marks my first as the new editor-in-chief
of INSTORE, and I couldn’t be more
excited about taking the reins (although I
am a bit nervous to follow in the footsteps
of David Squires, the man who invented
INSTORE, and who is still very much with
us as group editorial director).

From my early days as an advertising
professional back in the late 1990s, I’ve
worked with independent jewelry retailers
and have always admired your entrepreneurial
spirit and willingness to try new
ideas. That’s also what drew me to INSTORE
(my first story appeared way back
in the December 2003 issue), and that’s
why I’m super-pumped to be back on the
magazine full-time.

Our goals haven’t changed: We still aim
to deliver the most incisive business advice
in the industry while also telling your
stories, because it’s through those stories
that we can all celebrate what it means to
be a jeweler.

Happy to be on board, and hope you
enjoy the issue!

TRACE SHELTON

Advertisement

ONE QUICK QUESTION

Has the way you
sell wedding jewelry
changed much in the
last 10 years?

36%

Yes, drastically

50%

Yes, somewhat

12%

No, very little

Advertisement
2%

Not at all

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular