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Editor’s Note: Get Ready To Drool

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Our annual trend issue presents
the very best of jewelry design

BY DAVID SQUIRES

This article originally appeared in the June 2015 edition of INSTORE.

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This month, we promise to scorch your eyeballs with our annual trend report — our up to the moment dive into the state of the art in jewelry design.

Right in time for Vegas (or your summer shopping), product editor Tanya Dukes selects the year’s most omnipresent trends, identifies others on upswings, and then adds a couple outside-the-norm categories you can stock in order to carve new revenue streams into your business.

In the category of 2015’s uber-trends, you’ll find the still-hot (and maybe even getting-hotter) mobile diamonds, chunky new gold styles made possible by the classic metal’s price drop, plus an ever-wilder variety of things to put on your ears (cuffs, climbers and jackets).

As for rising trends, check out a sophisticated wave of men’s jewelry designs, the return of rose gold and a selection of funky styles that mix precious metals and gems with humbler materials like wood, rubber and silk.

Finally, we aim to inspire you to add a display case or two for newer product categories like wearable tech (such as Ringly’s buzzed-about telephone notification ring) and (perhaps the biggest business-expanding category of all) same-sex commitment jewelry.

Settle down, grab a cool drink, and get ready to salivate over 12 pages of utterly gorgeous jewelry.

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Still not enough product coverage? You’ll find additional style savvy daily on instoremag.com, with the industry’s top trend analysis from Tanya, Lorraine DePasque and Trace Shelton.

Wishing you the very best business,

David Squires

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Editor’s Note: Get Ready To Drool

Published

on

Our annual trend issue presents
the very best of jewelry design

BY DAVID SQUIRES

Advertisement

This article originally appeared in the June 2015 edition of INSTORE.


This month, we promise to scorch your eyeballs with our annual trend report — our up to the moment dive into the state of the art in jewelry design.

Right in time for Vegas (or your summer shopping), product editor Tanya Dukes selects the year’s most omnipresent trends, identifies others on upswings, and then adds a couple outside-the-norm categories you can stock in order to carve new revenue streams into your business.

In the category of 2015’s uber-trends, you’ll find the still-hot (and maybe even getting-hotter) mobile diamonds, chunky new gold styles made possible by the classic metal’s price drop, plus an ever-wilder variety of things to put on your ears (cuffs, climbers and jackets).

As for rising trends, check out a sophisticated wave of men’s jewelry designs, the return of rose gold and a selection of funky styles that mix precious metals and gems with humbler materials like wood, rubber and silk.

Finally, we aim to inspire you to add a display case or two for newer product categories like wearable tech (such as Ringly’s buzzed-about telephone notification ring) and (perhaps the biggest business-expanding category of all) same-sex commitment jewelry.

Advertisement

Settle down, grab a cool drink, and get ready to salivate over 12 pages of utterly gorgeous jewelry.

Still not enough product coverage? You’ll find additional style savvy daily on instoremag.com, with the industry’s top trend analysis from Tanya, Lorraine DePasque and Trace Shelton.

Wishing you the very best business,

David Squires

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular