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David Squires

Editor’s Note: Get Ready To Drool



Our annual trend issue presents
the very best of jewelry design


This article originally appeared in the June 2015 edition of INSTORE.

This month, we promise to scorch your eyeballs with our annual trend report — our up to the moment dive into the state of the art in jewelry design.


Right in time for Vegas (or your summer shopping), product editor Tanya Dukes selects the year’s most omnipresent trends, identifies others on upswings, and then adds a couple outside-the-norm categories you can stock in order to carve new revenue streams into your business.

In the category of 2015’s uber-trends, you’ll find the still-hot (and maybe even getting-hotter) mobile diamonds, chunky new gold styles made possible by the classic metal’s price drop, plus an ever-wilder variety of things to put on your ears (cuffs, climbers and jackets).

As for rising trends, check out a sophisticated wave of men’s jewelry designs, the return of rose gold and a selection of funky styles that mix precious metals and gems with humbler materials like wood, rubber and silk.

Finally, we aim to inspire you to add a display case or two for newer product categories like wearable tech (such as Ringly’s buzzed-about telephone notification ring) and (perhaps the biggest business-expanding category of all) same-sex commitment jewelry.

Settle down, grab a cool drink, and get ready to salivate over 12 pages of utterly gorgeous jewelry.

Still not enough product coverage? You’ll find additional style savvy daily on, with the industry’s top trend analysis from Tanya, Lorraine DePasque and Trace Shelton.


Wishing you the very best business,

David Squires



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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