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David Squires

Editor’s Note: Get Ready To Drool

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Our annual trend issue presents
the very best of jewelry design

BY DAVID SQUIRES

This article originally appeared in the June 2015 edition of INSTORE.


This month, we promise to scorch your eyeballs with our annual trend report — our up to the moment dive into the state of the art in jewelry design.

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Right in time for Vegas (or your summer shopping), product editor Tanya Dukes selects the year’s most omnipresent trends, identifies others on upswings, and then adds a couple outside-the-norm categories you can stock in order to carve new revenue streams into your business.

In the category of 2015’s uber-trends, you’ll find the still-hot (and maybe even getting-hotter) mobile diamonds, chunky new gold styles made possible by the classic metal’s price drop, plus an ever-wilder variety of things to put on your ears (cuffs, climbers and jackets).

As for rising trends, check out a sophisticated wave of men’s jewelry designs, the return of rose gold and a selection of funky styles that mix precious metals and gems with humbler materials like wood, rubber and silk.

Finally, we aim to inspire you to add a display case or two for newer product categories like wearable tech (such as Ringly’s buzzed-about telephone notification ring) and (perhaps the biggest business-expanding category of all) same-sex commitment jewelry.

Settle down, grab a cool drink, and get ready to salivate over 12 pages of utterly gorgeous jewelry.

Still not enough product coverage? You’ll find additional style savvy daily on instoremag.com, with the industry’s top trend analysis from Tanya, Lorraine DePasque and Trace Shelton.

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Wishing you the very best business,

David Squires

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