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Editor’s Note: Get Ready To Drool

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Our annual trend issue presents
the very best of jewelry design

BY DAVID SQUIRES

This article originally appeared in the June 2015 edition of INSTORE.

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This month, we promise to scorch your eyeballs with our annual trend report — our up to the moment dive into the state of the art in jewelry design.

Right in time for Vegas (or your summer shopping), product editor Tanya Dukes selects the year’s most omnipresent trends, identifies others on upswings, and then adds a couple outside-the-norm categories you can stock in order to carve new revenue streams into your business.

In the category of 2015’s uber-trends, you’ll find the still-hot (and maybe even getting-hotter) mobile diamonds, chunky new gold styles made possible by the classic metal’s price drop, plus an ever-wilder variety of things to put on your ears (cuffs, climbers and jackets).

As for rising trends, check out a sophisticated wave of men’s jewelry designs, the return of rose gold and a selection of funky styles that mix precious metals and gems with humbler materials like wood, rubber and silk.

Finally, we aim to inspire you to add a display case or two for newer product categories like wearable tech (such as Ringly’s buzzed-about telephone notification ring) and (perhaps the biggest business-expanding category of all) same-sex commitment jewelry.

Settle down, grab a cool drink, and get ready to salivate over 12 pages of utterly gorgeous jewelry.

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Still not enough product coverage? You’ll find additional style savvy daily on instoremag.com, with the industry’s top trend analysis from Tanya, Lorraine DePasque and Trace Shelton.

Wishing you the very best business,

David Squires

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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David Squires

Editor’s Note: Get Ready To Drool

Published

on

Our annual trend issue presents
the very best of jewelry design

BY DAVID SQUIRES

This article originally appeared in the June 2015 edition of INSTORE.

Advertisement

This month, we promise to scorch your eyeballs with our annual trend report — our up to the moment dive into the state of the art in jewelry design.

Right in time for Vegas (or your summer shopping), product editor Tanya Dukes selects the year’s most omnipresent trends, identifies others on upswings, and then adds a couple outside-the-norm categories you can stock in order to carve new revenue streams into your business.

In the category of 2015’s uber-trends, you’ll find the still-hot (and maybe even getting-hotter) mobile diamonds, chunky new gold styles made possible by the classic metal’s price drop, plus an ever-wilder variety of things to put on your ears (cuffs, climbers and jackets).

As for rising trends, check out a sophisticated wave of men’s jewelry designs, the return of rose gold and a selection of funky styles that mix precious metals and gems with humbler materials like wood, rubber and silk.

Finally, we aim to inspire you to add a display case or two for newer product categories like wearable tech (such as Ringly’s buzzed-about telephone notification ring) and (perhaps the biggest business-expanding category of all) same-sex commitment jewelry.

Settle down, grab a cool drink, and get ready to salivate over 12 pages of utterly gorgeous jewelry.

Advertisement

Still not enough product coverage? You’ll find additional style savvy daily on instoremag.com, with the industry’s top trend analysis from Tanya, Lorraine DePasque and Trace Shelton.

Wishing you the very best business,

David Squires

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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