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David Squires

Editor’s Note: Make Time, Take Time

Save a few extra hours for an important initiative this month.

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THIS MONTH, we continue our 2016 self- and business-improvement mission with a wisdom-filled piece on how to operate more efficiently in a world that often seems designed to make work impossible. If you regularly find that you’re getting far too little done in far too much time, Eileen McClelland’s lead story is a great place to begin the process of getting life under control.

One thing you probably do want to save extra time to do this month: Preparing your entry in INSTORE’s 15th annual America’s Coolest Stores competition. (15 years already? Time sure flies.) That’s because the better the material you send us, the better chance your store has of winning. So make sure you craft an interesting and readable essay that makes your business stand out from the crowd, and make sure you’ve got professionally shot photographs to show your store at its best. You’ll find lots more advice for entering our contest (and the entry form) at americascooleststores.com.

Don’t expect miracles right away. Our original vision of this story was that it would present a 90-day crash course to turn a raw new hire into a master salesperson. We quickly learned that such a plan did not exist in this world. The fact is that even a highly skilled, highly experienced salesperson coming into a new store is going to require time to build up a client book. A good rule of thumb is to expect your newest hire to hit one-third the level of your current top salesperson in the first year.

One other potential time-consumer we’re bringing you this month is a new website in the INSTORE family. Based on the newly revamped INDESIGN magazine, it presents an analytical, expert look at the most intriguing styles and stories in the fine jewelry world. The site is aimed at jewelry professionals as well as jewelry lovers, and we’re eager for all of you to check in and share your thoughts. Find the new site at www.indesign.jewelry (yes, .jewelry has its very own domain these days). If you love fine jewelry, and we know you do, it’s one you’ll want to bookmark.

Wishing you the very best business,

David Squires

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David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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