David Squires

Editor’s Note: Make Time, Take Time

Save a few extra hours for an important initiative this month.

Published

7 years ago

February 4, 2016

David Squires Instore February 2016 Issue

THIS MONTH, we continue our 2016 self- and business-improvement mission with a wisdom-filled piece on how to operate more efficiently in a world that often seems designed to make work impossible. If you regularly find that you’re getting far too little done in far too much time, Eileen McClelland’s lead story is a great place to begin the process of getting life under control.

One thing you probably do want to save extra time to do this month: Preparing your entry in INSTORE’s 15th annual America’s Coolest Stores competition. (15 years already? Time sure flies.) That’s because the better the material you send us, the better chance your store has of winning. So make sure you craft an interesting and readable essay that makes your business stand out from the crowd, and make sure you’ve got professionally shot photographs to show your store at its best. You’ll find lots more advice for entering our contest (and the entry form) at americascooleststores.com.

Don’t expect miracles right away. Our original vision of this story was that it would present a 90-day crash course to turn a raw new hire into a master salesperson. We quickly learned that such a plan did not exist in this world. The fact is that even a highly skilled, highly experienced salesperson coming into a new store is going to require time to build up a client book. A good rule of thumb is to expect your newest hire to hit one-third the level of your current top salesperson in the first year.

One other potential time-consumer we’re bringing you this month is a new website in the INSTORE family. Based on the newly revamped INDESIGN magazine, it presents an analytical, expert look at the most intriguing styles and stories in the fine jewelry world. The site is aimed at jewelry professionals as well as jewelry lovers, and we’re eager for all of you to check in and share your thoughts. Find the new site at www.indesign.jewelry (yes, .jewelry has its very own domain these days). If you love fine jewelry, and we know you do, it’s one you’ll want to bookmark.

Wishing you the very best business,

David Squires

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”