David Squires Editor’s Note: Make Time, Take Time Save a few extra hours for an important initiative this month. Published 5 years ago on February 4, 2016 By David Squires Instore February 2016 Issue Share Tweet THIS MONTH, we continue our 2016 self- and business-improvement mission with a wisdom-filled piece on how to operate more efficiently in a world that often seems designed to make work impossible. If you regularly find that you’re getting far too little done in far too much time, Eileen McClelland’s lead story is a great place to begin the process of getting life under control. One thing you probably do want to save extra time to do this month: Preparing your entry in INSTORE’s 15th annual America’s Coolest Stores competition. (15 years already? Time sure flies.) That’s because the better the material you send us, the better chance your store has of winning. So make sure you craft an interesting and readable essay that makes your business stand out from the crowd, and make sure you’ve got professionally shot photographs to show your store at its best. You’ll find lots more advice for entering our contest (and the entry form) at americascooleststores.com. Don’t expect miracles right away. Our original vision of this story was that it would present a 90-day crash course to turn a raw new hire into a master salesperson. We quickly learned that such a plan did not exist in this world. The fact is that even a highly skilled, highly experienced salesperson coming into a new store is going to require time to build up a client book. A good rule of thumb is to expect your newest hire to hit one-third the level of your current top salesperson in the first year. One other potential time-consumer we’re bringing you this month is a new website in the INSTORE family. Based on the newly revamped INDESIGN magazine, it presents an analytical, expert look at the most intriguing styles and stories in the fine jewelry world. The site is aimed at jewelry professionals as well as jewelry lovers, and we’re eager for all of you to check in and share your thoughts. Find the new site at www.indesign.jewelry (yes, .jewelry has its very own domain these days). If you love fine jewelry, and we know you do, it’s one you’ll want to bookmark. Wishing you the very best business, David Squires Advertisement Related Topics: click to Comment(Comment) Up Next Editor’s Note: A Tale of Success Don't Miss Editor’s Note: The Sound of Your Resolution? Ka-Ching! David Squires David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. 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