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Editor’s Note: Eileen McClelland On Relating To The Cool Crowd

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EDITOR’S NOTE

Their inspiration comes not so much from where they are now but how they got there.

BY EILEEN McCLELLAND
Published in the August 2014 issue

Ta-da! I’m excited to introduce the 2014 lineup of America’s Coolest Stores this month.

Yes, sometimes, I know, it may be hard to relate to “the cools.” Maybe you’re not ready to build a $2.5 million, architecturally distinctive store as Jay Klos did last year in Florence, AL. Or even spend a more modest amount on personalizing a rented space like David Iler did in 2005 in Portland, OR.

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But remember that it took years for them to be ready, too. They paid their dues before achieving their dreams.

Jay grew up in the jewelry business but went the wholesale route before unexpectedly finding his dream job as owner of a downtown jewelry store. When commerce shifted to the edge of town, he took a chance and leaped. Grogan Jewelers was featured in a series that appeared in INSTORE in 2012 and 2013. Jay shared with our readers the steps he took to build his destination store — from groundbreaking to his grand-opening party in June 2013, to which I was chauffeured in the store’s vintage Rolls Royce!

David had a successful career as a welder before finding jewelry to be a new calling — one suggested by his fishing buddies. He kept his day job while he apprenticed, unpaid, with a jeweler for two years, and opened his own store after paying his dues as a goldsmith in another. I felt privileged this summer to visit Alchemy, where David and his partner, Laura Mapes, demonstrated the kind of hospitality that endear them to their customers, who visit Alchemy for its personal touch as well as its artistic flair.


Eileen McClelland
[email protected]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Editor's Note

Editor’s Note: Eileen McClelland On Relating To The Cool Crowd

Published

on

EDITOR’S NOTE

Their inspiration comes not so much from where they are now but how they got there.

BY EILEEN McCLELLAND
Published in the August 2014 issue

Ta-da! I’m excited to introduce the 2014 lineup of America’s Coolest Stores this month.

Advertisement

Yes, sometimes, I know, it may be hard to relate to “the cools.” Maybe you’re not ready to build a $2.5 million, architecturally distinctive store as Jay Klos did last year in Florence, AL. Or even spend a more modest amount on personalizing a rented space like David Iler did in 2005 in Portland, OR.

But remember that it took years for them to be ready, too. They paid their dues before achieving their dreams.

Jay grew up in the jewelry business but went the wholesale route before unexpectedly finding his dream job as owner of a downtown jewelry store. When commerce shifted to the edge of town, he took a chance and leaped. Grogan Jewelers was featured in a series that appeared in INSTORE in 2012 and 2013. Jay shared with our readers the steps he took to build his destination store — from groundbreaking to his grand-opening party in June 2013, to which I was chauffeured in the store’s vintage Rolls Royce!

David had a successful career as a welder before finding jewelry to be a new calling — one suggested by his fishing buddies. He kept his day job while he apprenticed, unpaid, with a jeweler for two years, and opened his own store after paying his dues as a goldsmith in another. I felt privileged this summer to visit Alchemy, where David and his partner, Laura Mapes, demonstrated the kind of hospitality that endear them to their customers, who visit Alchemy for its personal touch as well as its artistic flair.


Eileen McClelland
[email protected]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular