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David Squires

Editor’s Note: Serving Tales of Jewelers Biggest Sales

Jewelers’ big-sale tales make a tasty summer meal

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THIS MONTH, as we enter summer’s hot, lazy heart, you probably could use a little something to invigorate you.

INSTORE’s solution? This month’s special lead story, “Whoppers,” packed with tales of your fellow jewelers’ biggest sales. One thing about those whopper sales: They’re almost as fun to read about as they are to make. (Almost.) And they make you realize what a magical business we work in.

There are two themes that run through these stories: One, be persistent, because sometimes those big sales only come after a long, hard fight. And two, enjoy those serendipitous whopper deals when they come. Some of the transactions took less than five minutes to make. Others required months or even years.

You’ll read about sales made in bathrooms and sales made from hospital beds. You’ll experience sales made to customers in muddy boots with stinky feet and sales made to trophy wives with their very own “handlers.”

You’ll experience delicate negotiations and sales made, unmade, and then made again. You’ll even be there for a surrealistic limo ride where a jeweler starts to believe that his refusal to share an offered marijuana cigarette might jinx his deal.

You’ll learn about some jewelers who are the soul of discretion. And meet others who seem to revel in pushing their customers’ buttons: “If you really love your wife, you’ll buy her this” or “Would you rather buy her the ring and see her smile now, or have me see her smile after you’re dead?”

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Enjoy the magazine. Hopefully from the beach nearest you.

Wishing you the very best business,

David Squires

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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