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David Squires

Editor’s Note: Serving Tales of Jewelers Biggest Sales

Jewelers’ big-sale tales make a tasty summer meal

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THIS MONTH, as we enter summer’s hot, lazy heart, you probably could use a little something to invigorate you.

INSTORE’s solution? This month’s special lead story, “Whoppers,” packed with tales of your fellow jewelers’ biggest sales. One thing about those whopper sales: They’re almost as fun to read about as they are to make. (Almost.) And they make you realize what a magical business we work in.

There are two themes that run through these stories: One, be persistent, because sometimes those big sales only come after a long, hard fight. And two, enjoy those serendipitous whopper deals when they come. Some of the transactions took less than five minutes to make. Others required months or even years.

You’ll read about sales made in bathrooms and sales made from hospital beds. You’ll experience sales made to customers in muddy boots with stinky feet and sales made to trophy wives with their very own “handlers.”

You’ll experience delicate negotiations and sales made, unmade, and then made again. You’ll even be there for a surrealistic limo ride where a jeweler starts to believe that his refusal to share an offered marijuana cigarette might jinx his deal.

You’ll learn about some jewelers who are the soul of discretion. And meet others who seem to revel in pushing their customers’ buttons: “If you really love your wife, you’ll buy her this” or “Would you rather buy her the ring and see her smile now, or have me see her smile after you’re dead?”

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Enjoy the magazine. Hopefully from the beach nearest you.

Wishing you the very best business,

David Squires

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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