David Squires

Editor’s Note: Serving Tales of Jewelers Biggest Sales

Jewelers’ big-sale tales make a tasty summer meal

Published

11 years ago

June 14, 2015

David Squires Instore June 2015 Issue

THIS MONTH, as we enter summer’s hot, lazy heart, you probably could use a little something to invigorate you.

INSTORE’s solution? This month’s special lead story, “Whoppers,” packed with tales of your fellow jewelers’ biggest sales. One thing about those whopper sales: They’re almost as fun to read about as they are to make. (Almost.) And they make you realize what a magical business we work in.

There are two themes that run through these stories: One, be persistent, because sometimes those big sales only come after a long, hard fight. And two, enjoy those serendipitous whopper deals when they come. Some of the transactions took less than five minutes to make. Others required months or even years.

You’ll read about sales made in bathrooms and sales made from hospital beds. You’ll experience sales made to customers in muddy boots with stinky feet and sales made to trophy wives with their very own “handlers.”

You’ll experience delicate negotiations and sales made, unmade, and then made again. You’ll even be there for a surrealistic limo ride where a jeweler starts to believe that his refusal to share an offered marijuana cigarette might jinx his deal.

You’ll learn about some jewelers who are the soul of discretion. And meet others who seem to revel in pushing their customers’ buttons: “If you really love your wife, you’ll buy her this” or “Would you rather buy her the ring and see her smile now, or have me see her smile after you’re dead?”

Enjoy the magazine. Hopefully from the beach nearest you.

Wishing you the very best business,

David Squires

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.