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Editor's Note

Trace Shelton: Jewelers’ Bucket Lists Show the Things That Matter Most

Memorable experiences and professional milestones top jewelers’ lifetime to-do lists.

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“NO SPACE OF REGRET can make amends for one life’s opportunity misused.” So wrote Charles Dickens, author of my favorite holiday tale, A Christmas Carol. What I’ve always loved most about the story is that Ebenezer Scrooge gets a second chance at living life, even at an advanced age. And he decides to live it to the fullest with the time he has left.

It may seem strange to try to think about your bucket list — the things you want to do during your life’s span — during the all-hands-on-deck tumult of the holiday selling season. But that season will soon be over, and then there will be time to reflect.

We polled INSTORE’s Brain Squad to find out what’s on members’ bucket lists: what are the awesome things they’ve done and the things they hope to do. We found a pilot who’s got a ticket for outer space in 2017. We discovered a world-traveling couple who have seen the Green Vaults of Dresden and the Treasure of St. Janaurius and still hope to view the Crown Jewels in London. We even spoke to a former cruise ship worker who dreams of winning INSTORE’s America’s Coolest Stores contest.

Bottom line: There are some jewelers out there who are using their time in fascinating ways. We hope you’ll find inspiration to do something equally amazing.

And after you’ve read that story, check out our ranking of the 150 most visible jewelry brands of 2015. This annual article has been one of the most anticipated in INDESIGN over the years, and now we’re bringing it to INSTORE readers.

Last but not least, we hope you’ll enjoy a successful selling season and a happy holidays with family and friends!

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Wishing you the very best business,

Trace Shelton

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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