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Editor's Note

Trace Shelton: Jewelers’ Bucket Lists Show the Things That Matter Most

Memorable experiences and professional milestones top jewelers’ lifetime to-do lists.

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“NO SPACE OF REGRET can make amends for one life’s opportunity misused.” So wrote Charles Dickens, author of my favorite holiday tale, A Christmas Carol. What I’ve always loved most about the story is that Ebenezer Scrooge gets a second chance at living life, even at an advanced age. And he decides to live it to the fullest with the time he has left.

It may seem strange to try to think about your bucket list — the things you want to do during your life’s span — during the all-hands-on-deck tumult of the holiday selling season. But that season will soon be over, and then there will be time to reflect.

We polled INSTORE’s Brain Squad to find out what’s on members’ bucket lists: what are the awesome things they’ve done and the things they hope to do. We found a pilot who’s got a ticket for outer space in 2017. We discovered a world-traveling couple who have seen the Green Vaults of Dresden and the Treasure of St. Janaurius and still hope to view the Crown Jewels in London. We even spoke to a former cruise ship worker who dreams of winning INSTORE’s America’s Coolest Stores contest.

Bottom line: There are some jewelers out there who are using their time in fascinating ways. We hope you’ll find inspiration to do something equally amazing.

And after you’ve read that story, check out our ranking of the 150 most visible jewelry brands of 2015. This annual article has been one of the most anticipated in INDESIGN over the years, and now we’re bringing it to INSTORE readers.

Last but not least, we hope you’ll enjoy a successful selling season and a happy holidays with family and friends!

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Wishing you the very best business,

Trace Shelton

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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