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Editor’s Note: Trace Shelton Says Give Social A Chance

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EDITOR’S NOTE

A new perspective on social media could yield holiday magic.

BY TRACE SHELTON
Published in the September 2014 issue

It’s a touchy subject — one you may have described with phrases like “necessary evil” … “pain in the neck” … “can’t live with, can’t live without.” No, I’m not talking about Congress, or even your ex; I’m talking about social media. But before you walk away from these confounding communication channels for good, hear me out.

It’s true that most retailers have a Facebook page (and/or Twitter, Pinterest or Instagram accounts), but beyond occasional posts about their stores or photos of new jewelry, many have no idea how to use social media to drive traffic. If that’s you, then our lead story is your rainbow bridge to a whole new world of possibilities.

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Contrary to popular belief, social platforms can be used as the free marketing vehicles that they were purported to be when they first came on the scene, and we’ve got the success stories to prove it. Ten success stories, to be exact, and just in time for the holidays. From innovative contests to daily gift guides to targeted videos, these promotions are simple yet remarkably effective for the retailers who used them in 2013. Choose one or two, adapt them for your market, and see if you can’t boost your holiday traffic at very little cost to your ad budget. And if that weren’t enough, we’ve got a dozen more social media strategies to keep clients engaged and business rolling all year long.

If you’ve been considering a breakup with social media, now is the perfect time to rekindle your relationship. You may find that the marketing love of your life was right in front of you the whole time.


TRACE SHELTON
trace@smartworkmedia.com

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SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Editor's Note

Editor’s Note: Trace Shelton Says Give Social A Chance

Published

on

EDITOR’S NOTE

A new perspective on social media could yield holiday magic.

BY TRACE SHELTON
Published in the September 2014 issue

It’s a touchy subject — one you may have described with phrases like “necessary evil” … “pain in the neck” … “can’t live with, can’t live without.” No, I’m not talking about Congress, or even your ex; I’m talking about social media. But before you walk away from these confounding communication channels for good, hear me out.

Advertisement

It’s true that most retailers have a Facebook page (and/or Twitter, Pinterest or Instagram accounts), but beyond occasional posts about their stores or photos of new jewelry, many have no idea how to use social media to drive traffic. If that’s you, then our lead story is your rainbow bridge to a whole new world of possibilities.

Contrary to popular belief, social platforms can be used as the free marketing vehicles that they were purported to be when they first came on the scene, and we’ve got the success stories to prove it. Ten success stories, to be exact, and just in time for the holidays. From innovative contests to daily gift guides to targeted videos, these promotions are simple yet remarkably effective for the retailers who used them in 2013. Choose one or two, adapt them for your market, and see if you can’t boost your holiday traffic at very little cost to your ad budget. And if that weren’t enough, we’ve got a dozen more social media strategies to keep clients engaged and business rolling all year long.

If you’ve been considering a breakup with social media, now is the perfect time to rekindle your relationship. You may find that the marketing love of your life was right in front of you the whole time.


TRACE SHELTON
trace@smartworkmedia.com

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular