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Editor’s Note: Trace Shelton Says Give Social A Chance

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EDITOR’S NOTE

A new perspective on social media could yield holiday magic.

BY TRACE SHELTON
Published in the September 2014 issue

It’s a touchy subject — one you may have described with phrases like “necessary evil” … “pain in the neck” … “can’t live with, can’t live without.” No, I’m not talking about Congress, or even your ex; I’m talking about social media. But before you walk away from these confounding communication channels for good, hear me out.

It’s true that most retailers have a Facebook page (and/or Twitter, Pinterest or Instagram accounts), but beyond occasional posts about their stores or photos of new jewelry, many have no idea how to use social media to drive traffic. If that’s you, then our lead story is your rainbow bridge to a whole new world of possibilities.

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Contrary to popular belief, social platforms can be used as the free marketing vehicles that they were purported to be when they first came on the scene, and we’ve got the success stories to prove it. Ten success stories, to be exact, and just in time for the holidays. From innovative contests to daily gift guides to targeted videos, these promotions are simple yet remarkably effective for the retailers who used them in 2013. Choose one or two, adapt them for your market, and see if you can’t boost your holiday traffic at very little cost to your ad budget. And if that weren’t enough, we’ve got a dozen more social media strategies to keep clients engaged and business rolling all year long.

If you’ve been considering a breakup with social media, now is the perfect time to rekindle your relationship. You may find that the marketing love of your life was right in front of you the whole time.


TRACE SHELTON
[email protected]

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Editor's Note

Editor’s Note: Trace Shelton Says Give Social A Chance

Published

on

EDITOR’S NOTE

A new perspective on social media could yield holiday magic.

BY TRACE SHELTON
Published in the September 2014 issue

It’s a touchy subject — one you may have described with phrases like “necessary evil” … “pain in the neck” … “can’t live with, can’t live without.” No, I’m not talking about Congress, or even your ex; I’m talking about social media. But before you walk away from these confounding communication channels for good, hear me out.

Advertisement

It’s true that most retailers have a Facebook page (and/or Twitter, Pinterest or Instagram accounts), but beyond occasional posts about their stores or photos of new jewelry, many have no idea how to use social media to drive traffic. If that’s you, then our lead story is your rainbow bridge to a whole new world of possibilities.

Contrary to popular belief, social platforms can be used as the free marketing vehicles that they were purported to be when they first came on the scene, and we’ve got the success stories to prove it. Ten success stories, to be exact, and just in time for the holidays. From innovative contests to daily gift guides to targeted videos, these promotions are simple yet remarkably effective for the retailers who used them in 2013. Choose one or two, adapt them for your market, and see if you can’t boost your holiday traffic at very little cost to your ad budget. And if that weren’t enough, we’ve got a dozen more social media strategies to keep clients engaged and business rolling all year long.

If you’ve been considering a breakup with social media, now is the perfect time to rekindle your relationship. You may find that the marketing love of your life was right in front of you the whole time.


TRACE SHELTON
[email protected]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Most Popular