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Editor’s Note: Attention: Truckload of Useful Information Ahead

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[dropcap cap=W]elcome to instore’s “Big Survey,” year four. It’s one of our annual projects that I’m most proud of. And one we couldn’t do without tons of support from those who read and support our mag.[/dropcap]

As usual, there’s a truckload of useful information here. But I want to make clear that, if you’re an established jeweler with a mature business, you should be careful how you use it. For some questions, being in the middle of the pack is a reassuring result. But in many others, you should ask yourself, “Is average really where I want to be?” Because average is the opposite of extraordinary. And customers don’t remember average.

Inside you’ll learn many interesting things about the finances, expenses, inventory and policies of American jewelers. But my personal favorite stuff is when we ask you about your life. A few lifestyle nuggests:

[li] You guys are definitely not fresh-faced babes. In fact, 60 percent of you are 50 or older. Which means that while you may not feel old, you are at least eligible to receive AARP magazine.[/li]

[li] 74 percent of you are at least pretty happy with your professional life (rating it 7 or higher on a 1-10 scale). And 82 percent of you are happy with your life as a whole.[/li]

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[li] Almost half of you (47 percent) see yourself as lovers of jewelry who run stores, while the other half see yourself as businesspeople who sell jewelry. Hmmm

Lots more inside. Enjoy the issue![/li]

Wishing you the very best in business!

dsquires@instoremag.com

[span class=note]This story is from the October 2010 edition of INSTORE[/span]

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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David Squires

Editor’s Note: Attention: Truckload of Useful Information Ahead

Published

on

 

[dropcap cap=W]elcome to instore’s “Big Survey,” year four. It’s one of our annual projects that I’m most proud of. And one we couldn’t do without tons of support from those who read and support our mag.[/dropcap]

As usual, there’s a truckload of useful information here. But I want to make clear that, if you’re an established jeweler with a mature business, you should be careful how you use it. For some questions, being in the middle of the pack is a reassuring result. But in many others, you should ask yourself, “Is average really where I want to be?” Because average is the opposite of extraordinary. And customers don’t remember average.

Inside you’ll learn many interesting things about the finances, expenses, inventory and policies of American jewelers. But my personal favorite stuff is when we ask you about your life. A few lifestyle nuggests:

[li] You guys are definitely not fresh-faced babes. In fact, 60 percent of you are 50 or older. Which means that while you may not feel old, you are at least eligible to receive AARP magazine.[/li]

Advertisement

[li] 74 percent of you are at least pretty happy with your professional life (rating it 7 or higher on a 1-10 scale). And 82 percent of you are happy with your life as a whole.[/li]

[li] Almost half of you (47 percent) see yourself as lovers of jewelry who run stores, while the other half see yourself as businesspeople who sell jewelry. Hmmm

Lots more inside. Enjoy the issue![/li]

Wishing you the very best in business!

dsquires@instoremag.com

[span class=note]This story is from the October 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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