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David Squires

Editor’s Note: Bored? Browse Bits of Inspiration on Our Website





[dropcap cap=Y]ou’re sitting in the store, bored out of your skull, and want something to do right away? Go to INSTOREMAG.COM. Between our “Work Smart” daily tips e-mail bulletins, our “Today’s To Do” and “Inspire Me Today” sections, plus regular blogs, you’ll leave our site with more useful ideas than you can handle.[/dropcap]

One example, from a September blog post (of mine):

“How important are bathrooms? I’m reading Tom Peters’ The Little Big Things: 163 Ways To Pursue Excellence.

“By ‘little big things,’ Peters is talking about the details of a business. He is saying that before you spend on a $500,000 redesign, first go for a $5 vase of flowers on a table.


“One great example is bathrooms. Customers remember bathrooms — the bad and the good. As a first ‘little big thing,’ get your bathroom right. Institute a procedure: Clean every morning. Check every hour. Make sure it smells nice. Add flowers. Hang pictures.”

You were bored. You came to our site. And you left with a plan. That’s how it works. So visit often.

And don’t miss our latest blogs on INSTOREMAG.COM. Retailers are invited to start your own blogs, too. (Ever wanted to share your life story with your fellow jewelers? This is your chance.)

Wishing you the very best in business!

[email protected]

[span class=note]This story is from the November 2010 edition of INSTORE[/span]


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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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