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Editor’s Note: Get Smart — One Trade Show You Shouldn’t Miss

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David Squires on a trade event you should definitely consider attending.

[dropcap cap=T]his month, a quick pitch for The SMART Jewelry Show, which is being held April 24-26 at Chicago’s Navy Pier: [/dropcap]

INSTORE created The SMART Jewelry Show to reach retailers in some of the same ways our magazine does. It’s intimate, friendly and comfortable to navigate. At the same time it has a big-show manufacturer lineup and an educational program that’s second to none.

You’ll find 80 educational sessions (most right on the show floor), a Smart Central exhibit featuring mind-blowing ideas for your store, and over 100 new vendors, including top young designers in our Generation Next pavilion.

You’ll rub elbows with the creators of some of America’s coolest stores and learn their secrets in talk-show style interviews with our analysts.

If you do repair and custom design, you’ll learn to promote your services and build a stronger artistic identity. And don’t miss our exciting live skills competition — The INSTORE Bench Pressure Challenge.

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If you go to one trade show this year, The Smart Jewelry Show should be it.

Taking the advice we give you often, here’s the part where we ask for your reference. If you’re a show/mag supporter, could you please do us a favor and …

• Ask your favorite vendors if they’ll be at the show. If they say no, tell them they should be.

• Tell your fellow retailers that you’re going to The SMART Jewelry Show. (Change your Facebook and LinkedIn status to “I’m going to The SMART Jewelry Show. Are you?”)

For information and to register, visit www.smartjewelryshow.com today. See you there!

[email protected]

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[span class=note]This story is from the March 2010 edition of INSTORE[/span]

 

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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David Squires

Editor’s Note: Get Smart — One Trade Show You Shouldn’t Miss

Published

on

David Squires on a trade event you should definitely consider attending.

[dropcap cap=T]his month, a quick pitch for The SMART Jewelry Show, which is being held April 24-26 at Chicago’s Navy Pier: [/dropcap]

INSTORE created The SMART Jewelry Show to reach retailers in some of the same ways our magazine does. It’s intimate, friendly and comfortable to navigate. At the same time it has a big-show manufacturer lineup and an educational program that’s second to none.

You’ll find 80 educational sessions (most right on the show floor), a Smart Central exhibit featuring mind-blowing ideas for your store, and over 100 new vendors, including top young designers in our Generation Next pavilion.

You’ll rub elbows with the creators of some of America’s coolest stores and learn their secrets in talk-show style interviews with our analysts.

Advertisement

If you do repair and custom design, you’ll learn to promote your services and build a stronger artistic identity. And don’t miss our exciting live skills competition — The INSTORE Bench Pressure Challenge.

If you go to one trade show this year, The Smart Jewelry Show should be it.

Taking the advice we give you often, here’s the part where we ask for your reference. If you’re a show/mag supporter, could you please do us a favor and …

• Ask your favorite vendors if they’ll be at the show. If they say no, tell them they should be.

• Tell your fellow retailers that you’re going to The SMART Jewelry Show. (Change your Facebook and LinkedIn status to “I’m going to The SMART Jewelry Show. Are you?”)

For information and to register, visit www.smartjewelryshow.com today. See you there!

Advertisement

[email protected]

[span class=note]This story is from the March 2010 edition of INSTORE[/span]

 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular