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Editor’s Note: Get Smart — One Trade Show You Shouldn’t Miss

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David Squires on a trade event you should definitely consider attending.

[dropcap cap=T]his month, a quick pitch for The SMART Jewelry Show, which is being held April 24-26 at Chicago’s Navy Pier: [/dropcap]

INSTORE created The SMART Jewelry Show to reach retailers in some of the same ways our magazine does. It’s intimate, friendly and comfortable to navigate. At the same time it has a big-show manufacturer lineup and an educational program that’s second to none.

You’ll find 80 educational sessions (most right on the show floor), a Smart Central exhibit featuring mind-blowing ideas for your store, and over 100 new vendors, including top young designers in our Generation Next pavilion.

You’ll rub elbows with the creators of some of America’s coolest stores and learn their secrets in talk-show style interviews with our analysts.

If you do repair and custom design, you’ll learn to promote your services and build a stronger artistic identity. And don’t miss our exciting live skills competition — The INSTORE Bench Pressure Challenge.

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If you go to one trade show this year, The Smart Jewelry Show should be it.

Taking the advice we give you often, here’s the part where we ask for your reference. If you’re a show/mag supporter, could you please do us a favor and …

• Ask your favorite vendors if they’ll be at the show. If they say no, tell them they should be.

• Tell your fellow retailers that you’re going to The SMART Jewelry Show. (Change your Facebook and LinkedIn status to “I’m going to The SMART Jewelry Show. Are you?”)

For information and to register, visit www.smartjewelryshow.com today. See you there!

dsquires@instoremag.com

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[span class=note]This story is from the March 2010 edition of INSTORE[/span]

 

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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David Squires

Editor’s Note: Get Smart — One Trade Show You Shouldn’t Miss

Published

on

David Squires on a trade event you should definitely consider attending.

[dropcap cap=T]his month, a quick pitch for The SMART Jewelry Show, which is being held April 24-26 at Chicago’s Navy Pier: [/dropcap]

INSTORE created The SMART Jewelry Show to reach retailers in some of the same ways our magazine does. It’s intimate, friendly and comfortable to navigate. At the same time it has a big-show manufacturer lineup and an educational program that’s second to none.

You’ll find 80 educational sessions (most right on the show floor), a Smart Central exhibit featuring mind-blowing ideas for your store, and over 100 new vendors, including top young designers in our Generation Next pavilion.

You’ll rub elbows with the creators of some of America’s coolest stores and learn their secrets in talk-show style interviews with our analysts.

If you do repair and custom design, you’ll learn to promote your services and build a stronger artistic identity. And don’t miss our exciting live skills competition — The INSTORE Bench Pressure Challenge.

Advertisement

If you go to one trade show this year, The Smart Jewelry Show should be it.

Taking the advice we give you often, here’s the part where we ask for your reference. If you’re a show/mag supporter, could you please do us a favor and …

• Ask your favorite vendors if they’ll be at the show. If they say no, tell them they should be.

• Tell your fellow retailers that you’re going to The SMART Jewelry Show. (Change your Facebook and LinkedIn status to “I’m going to The SMART Jewelry Show. Are you?”)

For information and to register, visit www.smartjewelryshow.com today. See you there!

dsquires@instoremag.com

Advertisement

[span class=note]This story is from the March 2010 edition of INSTORE[/span]

 

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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