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Editor’s Note: Running on Fumes and No Small Amount of Pride

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You want people to work in your store because they love jewelry, says David Squires.

 

[dropcap cap=I]t’s the time of year when our work gets crazy. That’s an understatement. Basically, for a few months a year, our jobs becomes a series of percussion grenades going off around us. Smart Show show guide. Boom! Basel. Grokkkk! Giant May issue. Ker-blam! America’s Coolest Stores finalist voting. Poweeee! Smart Jewelry Show. Blammo! Giant June issue. Kronggggg![/dropcap]

Finally, at long last, we’re beginning to emerge … with dazed eyes, ringing ears and numerous involuntary tics. And all our editors and other talented editorial wizards will welcome some well-earned rest after Las Vegas.

Probably the most satisfying highlight for me was seeing the growth of INSTORE’s Smart Jewelry Show in its second year.

I spent most of the show at the INSTORE booth in the center of the show floor. And had a great time meeting many of you and telling you where the food stands were. Or where you could leave your Treasure Hunt entry. To all of you who came, thanks for being there. We loved having you and can’t wait to see you next year.

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Overall, I’m proud of the show, which I think has become a true national-level event. In addition to the strongest education program in the industry, we had one of the best vendor lineups anywhere.

Now the Smart Show is a realistic choice for the many jewelers who hate Las Vegas. (Not to mention a great occasional option for jewelers who don’t feel like going to Vegas every year and want to try someplace different.)

Wishing you the very best in business!

[email protected]

[span class=note]This story is from the June 2010 edition of INSTORE[/span]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Editor’s Note: Running on Fumes and No Small Amount of Pride

Published

on

You want people to work in your store because they love jewelry, says David Squires.

 

[dropcap cap=I]t’s the time of year when our work gets crazy. That’s an understatement. Basically, for a few months a year, our jobs becomes a series of percussion grenades going off around us. Smart Show show guide. Boom! Basel. Grokkkk! Giant May issue. Ker-blam! America’s Coolest Stores finalist voting. Poweeee! Smart Jewelry Show. Blammo! Giant June issue. Kronggggg![/dropcap]

Finally, at long last, we’re beginning to emerge … with dazed eyes, ringing ears and numerous involuntary tics. And all our editors and other talented editorial wizards will welcome some well-earned rest after Las Vegas.

Probably the most satisfying highlight for me was seeing the growth of INSTORE’s Smart Jewelry Show in its second year.

Advertisement

I spent most of the show at the INSTORE booth in the center of the show floor. And had a great time meeting many of you and telling you where the food stands were. Or where you could leave your Treasure Hunt entry. To all of you who came, thanks for being there. We loved having you and can’t wait to see you next year.

Overall, I’m proud of the show, which I think has become a true national-level event. In addition to the strongest education program in the industry, we had one of the best vendor lineups anywhere.

Now the Smart Show is a realistic choice for the many jewelers who hate Las Vegas. (Not to mention a great occasional option for jewelers who don’t feel like going to Vegas every year and want to try someplace different.)

Wishing you the very best in business!

[email protected]

[span class=note]This story is from the June 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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