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David Squires

Editor’s Note: Let’s Think Big

If you truly believe in an idea, move ahead boldly.

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THIS YEAR, April is a month to start thinking big.

We’re thinking big with this year’s seventh edition of The SMART Jewelry Show, being held April 18-20 at Chicago’s Navy Pier. Our biggest catch in our speaker lineup? Famed “retail anthropologist” Paco Underhill, author of one of my favorite business books ever, the classic retail manual Why We Buy. I can’t wait to hear what Paco has to tell our SMART Show audience. One guarantee: it’s gonna be big.

One extra big thing to look forward to at The SMART Show is the return of our epic ballroom party Sunday night after the show. Good food, free drinks, and some seriously impressive industry dancing skills, all in one of the prettiest places in Chicago.

In this month’s INSTORE, we’re also thinking big — with a story on 10 of the biggest innovators in the jewelry businesses. Featured are retailer Joanne Teichman, who has built her store Ylang | 23 into one of the best online destinations for fine jewelry; designer Rony Tennenbaum, who is revolutionizing marketing of jewelry to same-sex couples; and jeweler Jim Tuttle, whose custom-design superstore, Green Lake Jewelry Works, keeps growing and growing; plus innovative manufacturers like Ritani and Gabriel & Co. and Shinola, who are earning attention for technological advances and creative marketing.

One common theme among the members of the group? It’s not that they’re always right. It’s that, if they truly believe in an idea, they’re never afraid to be wrong.

So go ahead. Lose your fear. Be bold and always think big!

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Wishing you the very best business,

David Squires

one quick question for jewelers

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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