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Editor’s Note: This Month, Try Something Different

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[dropcap cap=Y]ear is going fast. Halfway done now. Time to take a breather and reassess. These are two distinct acts. Taking a breather without reassessing is a waste of an opportunity. And reassessing without taking a breather is usually a waste of time.[/dropcap]

Unless your store is located in a booming summer market, we strongly suggest that you take a week off this month. Take off. Go away. Shoo, fly. Close the store if you have to. (And let your staff run it if at all possible.) Just be sure you get away with your family and remember what you’re working for. (See where and why other jewelers are going this summer on page 74.)

You’ll come back feeling 100 percent better. Guaranteed.

That’s good. But all you’ve done so far is take a breather. You still need to reassess and regroup. To do this, what you need now is an extra three days away from the store. Alone.

Got an uncle with a mountain cabin? Call him and get permission for a solo weekend. Bring a stack of INSTOREs and a few business books. (Really, they don’t even have to be business books. Self-help and advice books can also bring positive energy that spills over into your business.)

Climb mountains in the morning. Walk around the lake at dusk. Sit on the porch and read. Think big thoughts. Form yearlong plans, and lifelong plans. Get ready to try things that get you excited.

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Rest and recovery. Everybody knows the importance of working hard. But few realize the importance of rest and recovery — and building both into our daily and yearly schedules. Try it this month.

Wishing you the very best in business!

[email protected]

[span class=note]This story is from the July 2010 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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David Squires

Editor’s Note: This Month, Try Something Different

Published

on

[dropcap cap=Y]ear is going fast. Halfway done now. Time to take a breather and reassess. These are two distinct acts. Taking a breather without reassessing is a waste of an opportunity. And reassessing without taking a breather is usually a waste of time.[/dropcap]

Unless your store is located in a booming summer market, we strongly suggest that you take a week off this month. Take off. Go away. Shoo, fly. Close the store if you have to. (And let your staff run it if at all possible.) Just be sure you get away with your family and remember what you’re working for. (See where and why other jewelers are going this summer on page 74.)

You’ll come back feeling 100 percent better. Guaranteed.

That’s good. But all you’ve done so far is take a breather. You still need to reassess and regroup. To do this, what you need now is an extra three days away from the store. Alone.

Got an uncle with a mountain cabin? Call him and get permission for a solo weekend. Bring a stack of INSTOREs and a few business books. (Really, they don’t even have to be business books. Self-help and advice books can also bring positive energy that spills over into your business.)

Advertisement

Climb mountains in the morning. Walk around the lake at dusk. Sit on the porch and read. Think big thoughts. Form yearlong plans, and lifelong plans. Get ready to try things that get you excited.

Rest and recovery. Everybody knows the importance of working hard. But few realize the importance of rest and recovery — and building both into our daily and yearly schedules. Try it this month.

Wishing you the very best in business!

[email protected]

[span class=note]This story is from the July 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular