It may not be rocket science or speaking Greek, but digital marketing is almost as mysterious and difficult to many. The media and technology involved are so new that it’s hard to know where to begin. That’s where strategy consultant Andrea Hill comes in.
In this webinar, the first in INSTORE’s educational series, Hill tackles the issue of digital marketing by breaking it down into easy-to-understand steps, starting with a website strategy that will provide your digital foundation for years to come. In this hour-long interview with INSTORE Editor-in-Chief Trace Shelton, Hill also delves into strategies for email, e-commerce, search engine optimization and marketing (SEO and SEM), digital advertising and of course, social media, with specific recommendations for lead generation software, customer relationship management software (CRM) and website platforms.