In his new series "Over the Counter," fourth-generation jeweler Kyle Bullock of Bullock's Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler who prides himself on trustworthiness has to step up and face the consequences of one of the biggest mistakes of his career.
Above you can catch a 46-second excerpt of the podcast. It's about putting a suspicious customer at ease with the perfect answer.
Or catch the full episode below.
PODCAST EPISODE S1E1: WHO CAN YOU TRUST? (11:31 MINUTES)
How to Put the Profit Back in Your Diamond Business
Green Bay, Wisconsin retailer Brian Rouse, owner of Bay Area Diamond Company, explains how the superior quality of Pure Grown Diamonds expanded his business and increased his profits.