In his new series "Over the Counter," fourth-generation jeweler Kyle Bullock of Bullock's Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler who prides himself on trustworthiness has to step up and face the consequences of one of the biggest mistakes of his career.
Above you can catch a 46-second excerpt of the podcast. It's about putting a suspicious customer at ease with the perfect answer.
Or catch the full episode below.
PODCAST EPISODE S1E1: WHO CAN YOU TRUST? (11:31 MINUTES)
Forget Postcards ... This Jeweler's 2-Page Letter Brought $80K in Business
Jim Ackerman explains how it worked.