In his new series "Over the Counter," fourth-generation jeweler Kyle Bullock of Bullock's Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler learns a lesson about love and pain. Bullock speaks with Erin Conroy of Steven's Jewelry and Engraving in O'Fallon, MO, and shares one of her most inspiring tales.
PODCAST EPISODE S1E3: THE BLUE EARRINGS (12:17 MINUTES)
Forget Postcards ... This Jeweler's 2-Page Letter Brought $80K in Business
Jim Ackerman explains how it worked.