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Though they're often ignored by jewelry retailers, modern men aren't afraid to accessorize — and they can be great customers. Watch the video below to see new arrivals in this product category, including cufflinks, rings and more by brands such as Stuller, Phillip Gavriel and Paragon Couture Group.
How to Put the Profit Back in Your Diamond Business
Green Bay, Wisconsin retailer Brian Rouse, owner of Bay Area Diamond Company, explains how the superior quality of Pure Grown Diamonds expanded his business and increased his profits.