Digital marketing is hot — but it can't be the only thing you do.
In the video below, marketing specialist Jimmy DeGroot explains that to stay relevant in today's marketplace, you need a mix of traditional and digital marketing.
Presenting your customers with continuity in messaging is key.
"Give them a message of relevance and then support that with digital media and at the staff level, and you my friend are on your way to dominating your market," DeGroot says.
Forget Postcards ... This Jeweler's 2-Page Letter Brought $80K in Business
Jim Ackerman explains how it worked.