Jim Ackerman provides tips for success.
When your store has a big anniversary coming up, a special event can seem like a great idea.
And it is — as long as you market it effectively.
In the video below, marketing specialist Jim Ackerman offers advice for promoting an anniversary celebration. He takes you line by line through a postcard that a client prepared for an 80th-anniversary sale, showing you what worked and what needed improvement.
Take a look: