It's not enough just to make a living — you want to have fun while running your jewelry business, right?

In the video below, marketing specialist Jimmy DeGroot counts down the top 10 things the happiest jewelers do. He outlines strategies ranging from staying engaged to looking the part to becoming a student of human nature.

Take a look:

 

JIMMY DEGROOT is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com.


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How to Put the Profit Back in Your Diamond Business

Green Bay, Wisconsin retailer Brian Rouse, owner of Bay Area Diamond Company, explains how the superior quality of Pure Grown Diamonds expanded his business and increased his profits.

 


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