If you've tried various types of digital media and ended up with lackluster results, you're not alone among jewelry-store owners, says marketing specialist Jim Ackerman.
And it's possible that a simple step could make your efforts much more effective.
In the video below, Ackerman explains what you should be doing.
Take a look:
How to Put the Profit Back in Your Diamond Business
Green Bay, Wisconsin retailer Brian Rouse, owner of Bay Area Diamond Company, explains how the superior quality of Pure Grown Diamonds expanded his business and increased his profits.