You can spend more than you think you can on marketing and advertising, says marketing specialist Jim Ackerman.

And your campaigns don't necessarily have to be profitable today.

In the video below, Ackerman explains why it's more important to look at the long-term value of your efforts than at the immediate ROI.

Take a look:


JIM ACKERMAN is a renowned marketing speaker and author. Contact him at (800) 584-7585 or This email address is being protected from spambots. You need JavaScript enabled to view it..