Just about every sales trainer will tell you to "sell the benefits."
But they don't always do a good job of explaining what that means and how you should apply it in your business. There's also the matter of "features" and how they relate to benefits.
In the video below, Jim Ackerman explains how to "sell the benefits" in your jewelry business.
How to Put the Profit Back in Your Diamond Business
Green Bay, Wisconsin retailer Brian Rouse, owner of Bay Area Diamond Company, explains how the superior quality of Pure Grown Diamonds expanded his business and increased his profits.