Don't miss this excerpt from the latest episode of The Barb Wire podcast with Barbara Palumbo.
Don't miss the fifth episode of our hit podcast 'Over the Counter.'
These weren't your typical customers.
It's all about rotating your shoes.
In this 55-second excerpt, Kyle Bullock explains how a jeweler's staff far exceeded expectations.
In this 56-second excerpt, Kyle Bullock explains how a jeweler's staff far exceeded expectations.
In this 55-second excerpt, Kyle Bullock explains how a jeweler made a huge promise to her staff.
He'd choose this person above any other.
He had never thought about his store from that perspective before.
It was a sale that showed how meaningful jewelry could be.
The short version? There's a lot of back pain.
It was the most emotional sale of her career.
She realized that the 4 Cs will get her nowhere with this particular customer.
She saw a chance to be of service ... and took it.
He just took a deep breath and told the truth.
He prided himself on being trustworthy. But if someone didn't trust him, how could he trust them?
See what the online giant considers a "custom" ring.
It became the most distinctive aspect of his future business.
"Holy shit! I can make some real margin here."
One way to reach them is to flip the script.