She saw a chance to be of service ... and took it.
Who's he actually trying to convince — the potential customer, or himself?
A kind gesture heals a customer relationship gone sour.
Maybe he or she is already working for you.
It's all about testing and tracking.
An old cupcake becomes a bone of contention.
He just took a deep breath and told the truth.
He prided himself on being trustworthy. But if someone didn't trust him, how could he trust them?
We break digital marketing down into easy-to-understand steps.
See what the online giant considers a "custom" ring.
It became the most distinctive aspect of his future business.
Make uniqueness your mission.
Memorize at least 10 of these "silver bullets."
Science isn't a strong point for this employee.
"Holy shit! I can make some real margin here."
One way to reach them is to flip the script.
He had a disaster on the bench. How could he tell his suspicious customer?
The calculation is simpler than you think.
The owner of Green Lake Jewelry Works shares the story of his rise.
What do you do when you hit a slow period and the customer traffic just isn’t there? You take action, says jewelry store training expert Jimmy...