They have plenty of advantages compared to diamonds, he says.
There's something for your customer’s every mood.
Increase kindness and respect amongst your team.
Don't be shy. Telemarketing can be highly effective.
But it's hard not to see the downside.
There's no single message that will sell everyone.
Something tells us that's not a real Rolex, Gene.
Use it for lead-generation.
The more jargon you use, the more likely you are to alienate customers.
Answer the question 'What's in it for me?'
His business habits are catching up with him.
You may not even know that you're doing it.
What exactly does he mean by 'custom,' anyway?
Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
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It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...
They provide infinite possibilities for jewelry lovers.
She discusses key high and low points in her journey.
It can seem so very old, and yet fresh and new.
Why impose an outside definition of success?