Platinum Guild USA’s Kevin Reilly walks us through the finer points of platinum. From the precious metal’s unique properties to customer presentation, this webinar touches all...
Tell them and they'll doubt you. Show them and they'll believe.
Kathleen Cutler, CEO of Kathleen Cutler Strategy and INSTORE columnist, joined INSTORE editor-in-chief Trace Shelton to talk about how to convert millennial shoppers into buyers, especially...
You don't have to wait till the last minute.
It wasn't just ugly ... it was "oooogly".
Honestly help your clients to determine what looks good ... and what doesn't.
To prove it, ask yourself a few questions.
Jimmy DeGroot discuss how to help your salespeople connect with more customers.
Set conditions in your offers to create a sense of urgency.
Sounds great, right? But remember — you can't miss a day.
Asaf Herskovitz and Shane Decker join forces once again to discuss the art of the close in the second of this multi-part series brought to you...
Gloria Maccaroni, Director of Brand Development for the Silver Promotion Service, is joined by FACEts Jewelry Consulting’s Nan Lung Palmer and Karen Hollis, owner of K....
He offered a one-of-a-kind tribute ahead of Detective Matt Young's funeral.
IN A RECENT VIDEO, jewelry store training expert Jimmy DeGroot talked about how to greet jewelry customers without coming off as too salesy. In his latest...
It's one of Ben Smithee's two pet peeves.
He calls social media "the great equalizer" for small businesses.
PLATINUM GUILD INTERNATIONAL USA’s Vice President, Kevin Reilly, is joined by consumer research specialist Judith Wright, president of the Wright Group, to discuss recent research on...
He talks about growing up in the business.
The alleged thief claimed to be a soldier looking for an engagement ring.
It starts with thinking like a customer.