Establish a relationship and nurture it over time.
They even stole repair items.
The weird twist: They're often the top producer in the store.
U.S. women buy 33% of diamond jewelry as gifts for themselves. Here's how to get more of that market.
You'll want to stick with this story until the very, very end.
Cullen Wulf explains what happened when he enforced his return policy.
Learn everything you need to know about jewelry protection plans.
Meet the gem expert and owner of one of the industry's coolest Instagram accounts.
A bad employee can poison your business.
INSTORE Marketing’s Shane O’Neill breaks down how to get the most from your social media.
The key ingredients are right culture, right incentives and right training.
The 5-carat natural, non-heat-treated sapphire was extremely rare.
Day's Jewelers' Kathy Corey shares secrets to selling more platinum.
Candidates in their 20s and 30s think differently from older generations.
Jim offers pointers for maximizing the effectiveness of your marketing.
Learn one of the most powerful ways to push more customers through your front door.
Meet a Lockport, NY, jeweler whose fun, casual approach makes his store approachable.
Learn how he grew from salesperson into one of jewelry's most visible commentators.
Automate your client interactions from email to phone and text messages.
By learning the customer's backstory, he provided a service the Internet never could.