Answer the question 'What's in it for me?'
His business habits are catching up with him.
You may not even know that you're doing it.
What exactly does he mean by 'custom,' anyway?
Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
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It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...
They provide infinite possibilities for jewelry lovers.
She discusses key high and low points in her journey.
It can seem so very old, and yet fresh and new.
Why impose an outside definition of success?
It might be time to ditch the postcards.
Be sure to promote your big day correctly.
You get the best results with both traditional and digital marketing.
The older, the better, says Gene.
It's easy to learn valuable information while you go about your daily business.
But does he understand what 'vacation' means?
Because you can't just scream at them, "There's no time left to think!"
Wait a minute … does he ever actually close any sales?
Don't ignore the guys. They can be great customers.