Jim explains how to pull it all together when you're setting up a digital marketing plan.
His father died of cancer. He had no choice but to step up and take on the responsibility.
One of the biggest names in colored gemstones talks with Barbara Palumbo.
It's important to understand what they do well (and poorly).
Learn how to best frame the reality that you're facing.
MVI Marketing has released a new video.
Jimmy and Doug talk with Joy Janssen of e-commerce oriented family retailer Eco Diamond.
It's time to build a strong relationship.
Florida retailer has perfected the concept of the jewelry store as "third place" for his customers.
Ever tried being passive-aggressive for years on end and hoping the person quits?
Establish a relationship and nurture it over time.
They even stole repair items.
The weird twist: They're often the top producer in the store.
U.S. women buy 33% of diamond jewelry as gifts for themselves. Here's how to get more of that market.
You'll want to stick with this story until the very, very end.
Cullen Wulf explains what happened when he enforced his return policy.
Learn everything you need to know about jewelry protection plans.
Meet the gem expert and owner of one of the industry's coolest Instagram accounts.
A bad employee can poison your business.
INSTORE Marketing’s Shane O’Neill breaks down how to get the most from your social media.