He's looking to reinvent how his store reaches out to and connects with customers.
He describes the corporate business as "very cutthroat, very push-push".
'I wanted a free, open forum where everybody could say whatever they want, whenever they want.'
Jimmy talks with Dave and Spencer Mink of TraxSales.
"$20,000 seems like a lot of money ... until you open a jewelry store," she says.
Jimmy and Doug share the 10 dumbest things they've seen happen in jewelry stores (including their own).
At least a couple customers a week come in thinking it's a place to eat.
Writing the check for that new training service is just the beginning of the improvement process.
It's a tumultuous story. It's also a pretty common one.
Jimmy and Doug talk with Joy Janssen of e-commerce oriented family retailer Eco Diamond.
The weird twist: They're often the top producer in the store.
The key ingredients are right culture, right incentives and right training.
Meet a Lockport, NY, jeweler whose fun, casual approach makes his store approachable.
And, by the way, why can't millennials fill out job applications?
Or would you rather be their permanent baby-sitter?
What do you do when what used to work isn't working anymore?