It's all about testing and tracking.
Make uniqueness your mission.
The calculation is simpler than you think.
Don't get too focused on immediate ROI.
It's one of the hardest things to do, but immensely powerful if you do it right.
One simple step could make your marketing more effective.
Don't be shy. Telemarketing can be highly effective.
There's no single message that will sell everyone.
Use it for lead-generation.
Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...
It might be time to ditch the postcards.
Be sure to promote your big day correctly.
Jim Ackerman says not everything has to be digital.
Want to see sales soar? In this keynote session from the 2012 Smart Jewelry Show, Jim Ackerman reveals nine secrets that will help you improve the...