With easier-than-ever technology, there’s absolutely no reason to be afraid of making your own videos.
Who's he actually trying to convince — the potential customer, or himself?
Maybe he or she is already working for you.
It's all about testing and tracking.
An old cupcake becomes a bone of contention.
Make uniqueness your mission.
Memorize at least 10 of these "silver bullets."
Science isn't a strong point for this employee.
The calculation is simpler than you think.
What do you do when you hit a slow period and the customer traffic just isn’t there? You take action, says jewelry store training expert Jimmy...
This is no ordinary gem.
Don't get too focused on immediate ROI.
Gene finds himself knee-deep in jam.
It's one of the hardest things to do, but immensely powerful if you do it right.
Sales advice from Aleah Arundale.
Don't dismiss the idea out of hand.
Harris Jeweler gets it right with a print advertisement that delivers genuine impact for its investment.
Quit turning up your nose at lab-grown diamonds. They're ready to play a serious role in your jewelry cases.
One simple step could make your marketing more effective.
Be ready for a new way of thinking.