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Videos7 years ago

Video: The Truth About Sales Is That Everything Is Sales

Answer the question 'What's in it for me?'
Gene the Jeweler7 years ago

Gene the Jeweler Shares His Morning Routine, Including the Horrible Dread He Feels

His business habits are catching up with him.
Jimmy Degroot7 years ago

You Might Be Pre-Judging Customers Even Though You Don’t Mean To

You may not even know that you're doing it.
Gene the Jeweler7 years ago

Gene Creates Lots of ‘Custom’ Jewelry … But Does He Really?

What exactly does he mean by 'custom,' anyway?
Jim Ackerman7 years ago

How to Make Every-Door Direct Mail Work for Your Jewelry Store

Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
Jimmy Degroot7 years ago

The Happiest Jewelers Do These 10 Things

Let's learn how to live better.
Jim Ackerman7 years ago

Try This Formula to Create Jewelry Ads That Sell

It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...
Jewelry7 years ago

19 Colored Gemstone Looks That Will Make You Say ‘Va-Va-Voom’

They provide infinite possibilities for jewelry lovers.
Videos7 years ago

19 Gold Looks That Your Clients Will Crave

It can seem so very old, and yet fresh and new.
Gene the Jeweler7 years ago

Gene the Jeweler’s ‘Free Range’ Employees Set Their Own Sales Goals

Why impose an outside definition of success?
Jim Ackerman7 years ago

Forget Postcards … This Jeweler’s 2-Page Letter Brought $80K in Business

It might be time to ditch the postcards.
Jim Ackerman7 years ago

Every Jewelry Store Holds Anniversary Sales … Here’s How to Make Yours Successful

Be sure to promote your big day correctly.
Jimmy Degroot7 years ago

Use the Right Marketing Mix to Stay Relevant in Today’s Marketplace

You get the best results with both traditional and digital marketing.
Gene the Jeweler7 years ago

This Piece of Jewelry Grew 12X in Value — or So Gene the Jeweler Thinks

The older, the better, says Gene.
Jimmy Degroot7 years ago

To Really Understand the Jewelry Business, Ask These Questions of the People You Meet

It's easy to learn valuable information while you go about your daily business.
Gene the Jeweler7 years ago

Gene the Jeweler Takes Lots of Vacations — One Each Day, in Fact

But does he understand what 'vacation' means?
Jimmy Degroot7 years ago

What to Do When a Last-Minute Holiday Shopper Still Needs to ‘Think About It’

Because you can't just scream at them, "There's no time left to think!"
Gene the Jeweler7 years ago

Gene Explains How to Close a Sale

Wait a minute … does he ever actually close any sales?
Jewelry7 years ago

19 Cool Styles for Modern Guys Who Like to Accessorize

Don't ignore the guys. They can be great customers.
Jim Ackerman7 years ago

Try This Refreshingly Low-Tech Marketing Idea for a Holiday Boost

Jim Ackerman says not everything has to be digital.

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