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Embrace Ecommerce with Exceptional Online Inventory

Showcase $70M of certified diamonds on your own website.




(PRESS RELEASE) Online sales represent over 15 percent of all retail jewelry sales each year — and that figure is climbing. An increasing number of shoppers may never make it to your store if they don’t first encounter you online. And unfortunately, they’re easily lured by “discount” internet prices because they don’t understand the nuances of diamond quality.

To compete and thrive in the digital age, you must not only reach customers online, but also educate them on the value and benefits of buying from you. Independent jewelers now have a simple and powerful way to do just that — while gaining a massive whitelabeled loose diamond inventory with their own branding and markups.

Diamond Hunt, GN Diamond’s ecommerce portal, enables you to compete with the mega retailers, without losing the experience and personal touch you bring to each sale.

Captivate Customers Online and Off

Independent jewelers across the country have already begun using Diamond Hunt to captivate customers without resorting to pushy sales tactics. They are also leveraging our inventory of over 5000 exceptional, certified diamonds — worth roughly $70 million at wholesale cost — on their own website with their store’s logo.

Diamond Hunt gives independent jewelers several powerful online and in-store advantages over internet retailers:

  • Instantly gain a digital sales tool that mimics and surpasses what shoppers see
    elsewhere online
  • Display super high-res 360-degree views of each diamond and its natural
  • Showcase each diamond’s Sarine light performance score — an objective, third-
    party clarity grade, which can be used to explain why one SI2 is better than
  • Enhance in-store experience with a sales presentation iPad app for web-savvy
  • GIA, AGS, and EGL-USA certification for all diamonds

To secure your advantage over major retailers and guarantee your inventory won’t be found on their sites, GN Diamond never sells to the public or online-only businesses. Our diamond sales experts are truly committed to giving independent jewelers an edge, and Diamond Hunt is our most effective tool yet.


An Ecommerce Tool Built For You

Ecommerce is here to stay, so take advantage of the growing opportunity with the only diamond sales platform that not only helps you compete online, but also brings added value to the in-store experience.

Contact GN Diamond if you’re ready to gain a whitelabeled inventory of over $70 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID. Learn more at or speak to a GN representative at [email protected] or 800-724-8810.

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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