Press Releases

Embrace Ecommerce with Exceptional Online Inventory

Showcase $70M of certified diamonds on your own website.

Published

3 years ago

September 27, 2020

INSTORE Staff

(PRESS RELEASE) Online sales represent over 15 percent of all retail jewelry sales each year — and that figure is climbing. An increasing number of shoppers may never make it to your store if they don’t first encounter you online. And unfortunately, they’re easily lured by “discount” internet prices because they don’t understand the nuances of diamond quality.

To compete and thrive in the digital age, you must not only reach customers online, but also educate them on the value and benefits of buying from you. Independent jewelers now have a simple and powerful way to do just that — while gaining a massive whitelabeled loose diamond inventory with their own branding and markups.

Diamond Hunt, GN Diamond’s ecommerce portal, enables you to compete with the mega retailers, without losing the experience and personal touch you bring to each sale.

Captivate Customers Online and Off

Independent jewelers across the country have already begun using Diamond Hunt to captivate customers without resorting to pushy sales tactics. They are also leveraging our inventory of over 5000 exceptional, certified diamonds — worth roughly $70 million at wholesale cost — on their own website with their store’s logo.

Diamond Hunt gives independent jewelers several powerful online and in-store advantages over internet retailers:

Instantly gain a digital sales tool that mimics and surpasses what shoppers see
elsewhere online
Display super high-res 360-degree views of each diamond and its natural
birthmarks
Showcase each diamond’s Sarine light performance score — an objective, third-
party clarity grade, which can be used to explain why one SI2 is better than
another
Enhance in-store experience with a sales presentation iPad app for web-savvy
clients
GIA, AGS, and EGL-USA certification for all diamonds

To secure your advantage over major retailers and guarantee your inventory won’t be found on their sites, GN Diamond never sells to the public or online-only businesses. Our diamond sales experts are truly committed to giving independent jewelers an edge, and Diamond Hunt is our most effective tool yet.

An Ecommerce Tool Built For You

Ecommerce is here to stay, so take advantage of the growing opportunity with the only diamond sales platform that not only helps you compete online, but also brings added value to the in-store experience.

Contact GN Diamond if you’re ready to gain a whitelabeled inventory of over $70 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID. Learn more at www.gndiamond.com or speak to a GN representative at sales@gndiamond.com or 800-724-8810.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”